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00:00 – You’ve got a self-delusion problem
00:41 – Why sales audits expose fake effort
01:43 – The Revenue Engine explained
02:33 – Inputs: funnel congruency matters
04:26 – Setters must understand the funnel
05:18 – Social engineering & show rate control
06:56 – Conversion Lab: grading your team
08:24 – Reactivation: the biggest missed lever
09:49 – Stop chasing funnels, build one system
10:18 – Execution beats everything