The COVI Way

This System Could Be Failing You | Episode 005


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In this episode of The Covi Way, host Cody Lintz sits down with Daniel Bray, founder and president of Brtel Communications, to talk about how 30+ years in telecom has shaped his no-nonsense, people-first approach to connectivity. From crawling under desks to rescuing companies from outrageous legacy bills, Daniel has seen it all—and he’s not afraid to tell the truth.

They dive into the tangled history of telecom acronyms, outdated contracts, and the hidden costs business leaders often miss. Daniel also shares what it means to stay humble, lead with transparency, and build a business model that prioritizes productivity over vanity metrics.

Whether you're a CIO, office manager, or just trying to make sense of your phone bill, this episode pulls back the curtain on the wild world of telecom—and how the right partner can simplify everything.

🎧 Tune in to hear how Daniel pulled $30,000/month out of a client’s budget, what most providers don’t want you to know, and why honest relationships still win.

Summary:
Daniel Bray from Brtel Communications joins The Covi Way to uncover the messy truth behind telecom contracts, legacy billing, and decision-making in a tech vacuum. Learn why simplifying complexity, building trust, and prioritizing productivity can save your organization more than just money.

Quotes:
“Most businesses are paying for services they haven’t used in years.”
“My job is to clear the fog and help people make sense of what’s actually going on.”
“If you’re not reviewing your bills annually, you’re asking to be taken advantage of.”
“It’s not about being the smartest guy in the room—it’s about making people feel heard.”
“Respect your partners’ lanes. If you don’t, you’ll lose your allies.”

Chapters:
• 00:00 – Welcome + Meet Daniel Bray of Brtel
• 03:40 – From Carrier Sales to Calling His Own Shots
• 09:20 – Simplifying Telecom for Clients at Every Level
• 14:10 – When You Find $7,000/Month in Unused Services
• 20:25 – Building Relationships That Outlast Turnover
• 26:05 – Why Most Clients Are Operating in the Dark
• 31:40 – Balancing Cutting-Edge Tech with Personalized Support
• 36:15 – What Makes a Great Partnership in IT and Telecom
• 42:40 – Biggest Myths in the Industry (And Why They Matter)
• 46:30 – Tech Tip of the Day: Redundancy Is Not Optional


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The COVI WayBy COVI