This week we talk to Andy Shovel, co-founder of vegan food brand THIS about his business, and how he swapped a burger brand for his new plant-based venture.

THIS has become one of the fastest-growing vegan brands in the UK, and this year it’s targeting £20 million pounds in annual revenue and launching what a “huge” range of products.

In this episode we discuss:

• Why he swapped a beef burger business for a plant-based brand (1.35)
• How THIS uses Instagram and social media to market their products (4.45)
• Facing the competition of other plant-based food brands (12.20)
• The future of vegan food (19.25)
• How bad vegan products affect the market (21.30)
• Moving into the world of meat-free sausages and burgers (25.35)

You can check out some of the products by THIS on their Instagram page.

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