This Way Up

In today's episode of the Influence podcast, we're talking all things content. 

Far and away the biggest sticking point for most people is "What do I post on Instagram?"

Posting content is just one half of the battle - but those who succeed and have a HUGE audience, know there's more to it than just sharing a photo or video.

Creating (and sharing) content that other people want to see - that adds value, intrigue, curiosity or solves a problem.

Follow this process and you'll have unlimited valuable, useful and highly engaging content that your audience WANTS to see. 

Resources:

- jakeadamdavey.com/brand

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

- Grow your brand with Instagram: https://jakeadamdavey.com/brand

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music reference

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

In today's episode of the INfluence Podcast, Jake interviews "The marketer's marketer", Peter Sandeen.

Jake met Peter through a Mastermind and they initially booked a call to chat more about marketing and how they could support each other... at least that was the plan.

By the end of the call, Jake had pages and pages (and pages!) of notes, all suggestions, ideas and inspiration from Peter that could be implemented immediately.

The best thing about Peter's teaching and expertise? He keeps it simple, very simple! 

Peter launched his professional journey and started a couple of businesses, but got bored with both of them as soon as he figured out the marketing side. Even then, he didn’t think of going into marketing. Only when his wife pointed out that he spent most of his time thinking about marketing did he even consider it.

Peter says he was raised to think marketing is wrong - or evil. As a child he thought it was about manipulating people into buying unnecessary things, so the marketer can get rich. With the first two business attempts, he knew that what he was selling was unique and good. Marketing was a way to make other people see what they could get, so they could decide if it’s worth buying for them.

50% of Peter's clients are other marketing experts. The other 50% includes SaaS companies, local service businesses, e-commerce, local shops, authors, coaches, teachers… 80% of his clients make $300k to $3mil. 95% of them are in English speaking countries.

Peter offers help with a few things:

 - Core value message development. Figure out what to say with your marketing to make people see the value they could get from you.

 - Conversion path building (=sales funnel building). Build the core of your marketing, so you have every piece in place to get consistent results.

 - Optimization and focus coaching. Stay focused on the highest-impact things without wasting time trying to find them or figuring out how to do them.

 - Website planning and structuring (including writing the copy).

 - Sales copywriting.

You can learn more from (and about) Peter here...

>>> https://petersandeen.com/

Resources:

- jakeadamdavey.com/brand

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

- Grow your brand with Instagram: https://jakeadamdavey.com/brand

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music reference

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

Our guest, Michelle E. Dickinson, is a very passionate mental health advocate, a TED speaker, and a published author of a memoir entitled Breaking Into My Life. She goes first and sees herself as the bridge that helps people get comfortable with their mental health so that they reach out and get the support they need before they hit a crisis. She makes it ok to not be ok and thrives on making a real difference in the lives of others – especially around their wellbeing. After years of playing the role of child caregiver, Michelle embarked on her own healing journey of self-discovery. She went on to spend years working to eradicate the mental health stigma within her own workplace by elevating empathy and compassion, causing more open conversations, and leading real change in how mental illness is understood. She also knows first-hand what it feels like to struggle with a mental illness after experiencing my own depression due to challenging life events. This has provided her with a rich perspective.

Michelle is out to do her part to eliminate the stigma by normalizing the mental health conversation within the workplace and beyond. She partners with innovative leaders to bring her programs and mental health strategies to help them cultivate cultures of compassion for those living with or caring for those with invisible disabilities. Her Resilience webinar has made an impact with empowering thousands of employees during COVID-19 quarantine.

Resources:

- Free Gift: https://breakingintomylife.com/excerpt/

- Instagram: @michelledickinson71

- Twitter- @mdickinson13

- Facebook - https://www.facebook.com/michelle.dickinson.146?ref=bookmarks  

- LinkedIn:  https://www.linkedin.com/in/michelle-e-dickinson-7882013

- Free Aaron Doughty Meditations - (YouTube) - https://www.youtube.com/channel/UC48MclMZIY_EaOQwatzCpvw

- Breaking into my Life - Michelle E Dickinson (book) - https://breakingintomylife.com/excerpt/

- The Four Agreements - Don Miguel Ruiz (book) - https://amzn.to/3inNsm4

- jakeadamdavey.com/brand

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

- Grow your brand with Instagram: https://jakeadamdavey.com/brand

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

In today's episode of the INfluence Podcast, Jake interviews found of SKLifeCoach, Steven Kirby.

Steven is fully-certified Life Coach, CBT Coach, health and nutrition coach and hypnotherapy practitioner. 

Spurred on by a serious accident a number of years ago at work, he supports his clients throughout the world achieve their personal and professional goals. 

The essence of Steven's work is to facilitate self-growth by helping you identify the core challenges and setbacks in your life, so that you can overcome them with confidence. 

Resources:

Three Magic Words,  Uell Stanley Andersen

Black Box Thinking: The Surprising Truth About Success, Matthew Syed

Conversations with God. 

You Are the Placebo: Making Your Mind Matter, Dr Joe Dispenza

Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One. Dr Joe Dispenza

Connect with Steve: https://www.sklifecoachuk.com/

LinkedIn: https://www.linkedin.com/in/steven-kirby-2019/

Instagram: https://www.instagram.com/sklifecoachuk/?hl=en

- jakeadamdavey.com/brand

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

- Grow your brand with Instagram: https://jakeadamdavey.com/brand

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

As a business owner, as an entrepreneur, we want to ensure that if we are spending time on Instagram that we're getting a return on our time invested. It’s definitely possible but we need to follow one simple rule.

‘Market publicly, and Sell privately’

So how do we actually get people to buy without being salesy?

In this episode Jake talks through a simple three step process, within Instagram, that is perfectly built to nurture the know, like and trust relationship with your audience, so it's almost like there's a hidden sales funnel that allows you to generate sales directly from the platform without being salesy at all.

This is one of the most powerful things that we've ever used in our business is one of the strategies and processes that have helped our clients generate thousands of dollars, directly on the Instagram platform.

Whether you have 50 followers or 50,000 followers you can start using this system today.

Resources mentioned in this episode:

- jakeadamdavey.com/brand

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

- Grow your brand with Instagram: https://jakeadamdavey.com/brand

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

What’s the best way to monetize your instagram?

Did you know that there are 5 major profit areas on Instagram? And of course I’m not talking about spamming your audience with links! 

As you start to grow your business using Instagram, the number one factor in you having continued success and expansive and scalable success,is the size of your audience. 

The bigger the audience, the more opportunity that you have to grow and scale to reach a larger audience and ultimately increase the profits you generate from Instagram.

In today's episode of the INfluence Podcast, Jake shares the 5 major ways that you can start to generate sales immediately with Instagram,  either directly or by using these areas as lead generation for your business, and it doesn't matter whether you're an experienced business owner, or if you're totally new to business and you want to get started for the very first time. 

Today's episode will give you some practical ideas about how you can get the best from the platform in a way that's convenient and time efficient for you to start monetizing today. 

Resources mentioned in this episode:

 - jakeadamdavey.com/brand

 - Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

 - Grow your brand with Instagram: https://jakeadamdavey.com/brand

Find out more:

 - Website: JakeAdamDavey.com

 - Instagram: instagram.com/jakeadamdavey

 - Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references: 

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

90 Pieces of content in 90 minutes!

In this episode, Jake is joined by Lucy Douglas, and they discuss the new system they’re using that is allowing them to create 90 pieces of content in just 90 minutes, and how you can use this process too!

The two biggest challenges facing most business owners and entrepreneurs on Social Media are that they don't know what type of content to share, and more importantly they haven't got time to create it!

We all know consistency is key, and in this episode we share a simple but effective system that can help you create 3 months of content in just 90 minutes.

This will allow you to stay consistent and build your community fast.

Here’s a few highlights that we cover in this episode:

1 - Why knowing your avatar and understanding their problems and objections is key to this strategy

2 - Creating your core / foundational content

3 - Level 2: Multiplying video content, to audio, written and visual content quickly and easily

4 - Unlimited ideas for a whole years worth of content

5 - Why this system works on every platform not just Instagram

6 - Why overwhelm can be your best friend in content marketing

Resources mentioned in this episode:

 - jakeadamdavey.com/brand

 - Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

 - Grow your brand with Instagram: https://jakeadamdavey.com/brand

- Otter.ai

- Headliner.app

- Canva.com

- Jakeadamdavey.com/visuals

Find out more:

 - Website: JakeAdamDavey.com

 - Instagram: instagram.com/jakeadamdavey

 - Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references: 

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

Are you struggling to identify the right type of content for your audience?

Do you often sit down, knowing that you've got to post something, but you're really not sure about what that should be?

Well today’s episode of the INfluence podcast is for you.

In today’s episode Jake reveals the single biggest mistake most people are making on social media, and explains the simple switch you can make to start creating content your audience really wants to see.

The truth is, people come onto social media thinking (if not saying) five magical words….  ‘What's in it for me?’.

Jake talks through three real life examples which will help you to reposition your content, so that it makes sense for your audience. They’ll get value from it. They’ll want to see it.

This simple switch will mean you get more likes, more engagement and we start to be shown to more people on Instagram, and our audience starts to grow.

So not only do you have content that other people want to see, but you have content that drives more followers, that leads to more leads, more clients, more customers, and more business.

Resources mentioned in this episode:

- jakeadamdavey.com/brand

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

- Grow your brand with Instagram: https://jakeadamdavey.com/brand

- jakeadamdavey.com/avatar

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

In today's episode of the INfluence Podcast, we've got a behind-the-scenes look at a recent interview Jake did with Tricia Scott.

Tricia is the founder of The Female CEO - an online publication, membership and training platform to help propel your business - and life - to the next level.

Building a business can feel like a challenge. That's why Tricia created The Female CEO platform, community, magazine and membership, so that no matter where you are, you are never alone here. With a team of thirteen expert voices across six countries, each with a specialist area of expertise, we've got you covered from startup to CEO.

Join the conversation where Jake and Tricia discuss all things Instagram and why now, more than ever, is the best time to launch your brand and business on Instagram in 2021. 

Resources mentioned in this episode:

- jakeadamdavey.com/brand

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

- Grow your brand with Instagram: https://jakeadamdavey.com/brand

- jakeadamdavey.com/avatar

- https://www.thefemaleceo.com/

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

In todays' episode of the Influence Podcast, Jake interviews founder of Rebel Animal and Fearless Plant Life, Magda Zuber.

A passionate foodie, content creator and vegan food consultant, Magda is a true Instagram success!

Having gone "all in" on her Instagram business in 2021, she's grown from 1500 Instagram followers to well beyond 10,000 and prepares to launch her consulting and service-based business.

The past 12 months has seen a HUGE global shift online - and Magda is embracing this change - and combining her love for Instagram and plant-based eating to help business owners and food lovers leverage Social Media to market and grow their business.

If you want to know how to build an authority brand on Instagram, this episode is for you.

Resources mentioned in this episode:

- jakeadamdavey.com/brand

- Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic

- Grow your brand with Instagram: https://jakeadamdavey.com/brand

- jakeadamdavey.com/avatar

- https://rebelanimal.co.uk/

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y