Brian Grunert shares his story on how his passion for music and design helped him become a Grammy winner (and 6 time nominee) and how that eventually turned into a full time brand design business - White Bicycle. During the conversation, Brian shares a great story about meeting one of his idols Rush drummer Neil Peart (twice) and also explains his transformation from operating a business using gut instinct to operating one with the help of accurate, timely financial reporting.