This week in: Makeup

This week in makeup, TIRTIR expands into Shoppers Drug Mart with its viral Red Cushion foundation, Patrick Ta Beauty files suit against CVS over gray-market product diversion, and Huda Kattan buys back full control of Huda Beauty from TSG Consumer Partners. Plus, Puig posts 16.1% growth in makeup powered by Charlotte Tilbury, Dior Beauty debuts a wearable accessory lip balm, and Groupe Marcelle selects Dentsu Creative to lead brand positioning in Canada.

This week in makeup, Patrick Ta Beauty files a federal lawsuit against CVS and Akstrom Imports over unauthorized product diversion, highlighting ongoing prestige retail protection efforts across North America. In Canada, Stila launches an exclusive Hunger Games collaboration at Shoppers Drug Mart, Dior introduces a 95-dollar stick-on phone lip balm accessory, and Groupe Marcelle aligns with Dentsu Creative Canada to bolster its domestic brand portfolio. Additional developments include Huda Beauty's complexion bronzer debut, seasonal collections from Kylie Cosmetics and Guerlain, Smashbox's reformulated O-Gloss, and Inflexion's private equity investment into clean nail care brand Manucurist.