Visualising vision is a key part of our work at WF. We use it extensively throughout our strategy and innovation programmes, and it frequently plays a vital role in helping a new initiative to progress successfully.

In this podcast, taken from our Medium-hosted blog, The Human Layer, WF's content strategist, Ella Bowman, reads co-founder Stephanie Fletcher's article by the same name. In it, it identifies why visualising your vision for the business can help unite your team to deliver – with enthusiasm – service innovations within a strategic programme.

When the goalposts are defined, then everyone knows what to aim for.

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