How I Learned to Love Shrimp

Thom Norman on whether diet change is a counterproductive ask (and what we could do instead)


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There are never-ending conversations in the animal advocacy movement about whether diet change is an effective ask for the public. Today, we speak with Thom from FarmKind on why he thinks asking people to donate, rather than change their diet, can be a much more promising approach.

We speak about why behaviour change is difficult, the many benefits of donating, what other social movements have used as their asks, as well as the different experiments FarmKind has run in their quest to figure out how to best raise funds for animal advocacy. 

Mentioned resources

  • FarmKind website 
  • Farmkind LinkedIn
  • Change Meat Resistance: Systematic Literature Review on Consumer Resistance to the Alternative Protein Transition | Annual Reviews 
  • Research by Pax Fauna 
  • Moral ambition - Rutger Bregman 
  • Frans waal - mama’s last hug

With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!

If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at [email protected]. Enjoy!

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How I Learned to Love ShrimpBy James Özden

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