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Thomas Barta (Author) | The Making of an Effective & Successful Marketing Leader
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success.
His marketing career spans over 20-years with companies like Kimberly-Clark and McKinsey where he was a Partner. He was also Dean of McKinsey's Global Leadership Program where he was responsible for training over 1,000 leaders. So when he talks about marketing, people listen!
Episode Links:
www.thomasbarta.com
LinkedIn: /in/tbarta/
Twitter: @ThomasBarta
The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success
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By Rusty Pepper
5
55 ratings
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success.
His marketing career spans over 20-years with companies like Kimberly-Clark and McKinsey where he was a Partner. He was also Dean of McKinsey's Global Leadership Program where he was responsible for training over 1,000 leaders. So when he talks about marketing, people listen!
Episode Links:
www.thomasbarta.com
LinkedIn: /in/tbarta/
Twitter: @ThomasBarta
The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success