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We are joined by Andy from Liquify to discuss THORChain’s infrastructure, API challenges, and ongoing improvements. Kenton also shares an in-depth look at his marketing strategy and how he is building a funnel to turn awareness into actual users and swaps through STO. This includes improving the swap interface, strengthening SEO and social media presence, expanding outreach, and making it easier for newcomers to discover and use THORChain.
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:03:00 Andy Breaks Down RPC Endpoint Issues
00:06:00 Nondeterminism Bugs and Huginn Update Issues
00:10:00 The Latest Issues Are Related to THORChain Due to Huginn
00:13:00 New Tool With Major Summary Changes
00:17:00 Liquify Runs Support for 90 Other Ecosystems
00:20:00 What Else Can Be Done to Make Things Better?
00:23:00 Enclave: End-to-End Inference Product
00:28:00 Audience Questions: Can THORChain Go Private? Can We Add an Intent-Based System?
00:36:00 Andy Leaves, Big Marketing Update
00:38:00 The Story Behind the Interface, Its Origins, and Marketing
00:43:00 THORChain Is Not Invisible, SwapKit Is Invisible
00:45:00 THORChain Brand
00:48:00 Marketing Was All About Cleaning House
00:49:00 Audience Questions
00:52:00 Marketing Funnel
00:57:00 You Can't Pay for Passion
01:00:00 We Have Improved a Lot on SEO
01:04:00 AI Optimizations
01:06:00 Audience Question About Maya
01:07:00 Negative PR and Good PR
01:12:00 Articles and Newsletters
01:16:00 Repetition Is Key
01:20:00 SEO and AEO Strategy
01:25:00 We Have Improved Massively in AI Rankings
01:34:00 Swappers Are More Important Than Investors
01:38:00 Research Platforms
01:41:00 Token Terminal Will Be the Next Research Firm. They Have Direct Access to Anthropic
01:48:00 Conferences
01:51:00 We Can Get a Passionate Group of THORChads to Shill at Conferences — Kenton Will Pay for Your Merchandise
01:53:00 Growth Potential
01:57:00 Monero Is Going to Be Huge
02:02:00 We Should Prioritize Chains That Are Passionate About THORChain
02:08:00 Audience Question About Taking XRP and Putting It in XMR
02:16:00 How Successful Has Marketing Been?
02:20:00 The Vision for Marketing
02:30:00 Kenton Gets Things Done!
02:40:00 Potential Success and Catalysts
02:48:00 Recap
02:57:00 Looking Forward
In this episode, Denny and Kenton sit down with Aaluxx to discuss why Maya forked THORChain and the value of having two protocols for redundancy. They break down how the TCY and Maya tokens work, explore Aztec.
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:02:00 Marketing Update
00:06:00 Aaluxx Starts
00:09:00 The Goal Was to Complement
00:11:00 TCY Recap and Outcome
00:15:00 TCY Was Built Based on the Idea of MAYA
00:25:00 Fee Revenue Was THORChain's Superpower
00:27:00 $MAYA Token Explanation
00:30:00 How Do We Buy $MAYA?
00:32:00 Always Learn From Other Swap Providers
00:36:00 What Does Maya Protocol Do Differently?
00:39:00 POL Coming to Maya Protocol?
00:42:00 Audience Question: What Is Node Distribution?
00:45:00 BLOs Coming to Maya Protocol
00:47:00 Similar Asset Support Provides Good Redundancy
00:54:00 Starsquid Is Very Cautious About Adding Shielded Zcash to THORChain
00:57:00 Aztec's Intent-Based System Design
01:02:00 Why Is Decentralizing a Sequencer Difficult?
01:06:00 What About the Solvers? How Do You Know They're Not Centralized?
01:09:00 Will Solvers Be Decentralized and Allow Anyone to Participate?
01:10:00 Can THORChain and Maya Protocol Be Solvers for NEAR Intents?
01:13:00 Best Interfaces for Maya Protocol: Native Swap, Edge Wallet, and THORWallet
01:19:00 What Makes You So Committed to This Ecosystem?
01:30:00 Why We Will Win
In this episode, Denny, Kenton, and Chad break down the Binance hack and discuss how a single compromised employee laptop can put billions of dollars at risk. They compare centralized exchanges to THORChain’s model, and discuss privacy, censorship resistance, and how node operators could protect themselves. The conversation also gets into multiple vaults, multisig signing pools, AI monitoring and fixing node issues, and making node operator commissions easier to access.
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:02:00 Marketing Update
00:04:00 Chad's Idea of Explaining How THORChain Works
00:06:00 Responding to People Online
00:11:00 THORChain Not Existing Doesn't Change Obfuscation
00:15:00 Compliance Conversation: Let's Exchange
00:19:00 Screenshare of an Individual Who Talked About How THORChain Helps People
00:24:00 BTC Mining Event in the Past About Not Observing Certain Transactions
00:27:00 Clearing Up the Misconceptions About BTC
00:32:00 Result of Trying to Stop a Decentralized System
00:34:00 How the Hack Happened and Why THORChain Is the Solution
00:38:00 Multisig Design and Monovault?
00:42:00 AI Node Operators?
00:46:00 AI, Space, and Technology
00:57:00 Space Discussion Continues
01:03:00 The Ethos of Freedom and Permissionlessness
01:08:00 Current State of the Network
01:10:00 XMR Network and Decentralized Network
01:18:00 Maya Protocol
01:29:00 The Importance of Not Having Dependencies
01:33:00 POL Discussion: Resource Allocation
01:38:00 Base Pause, 3.22
01:43:00 3.21.2: SOL Can Be Reenabled
01:45:00 Memoless Can Be Turned Back On
01:48:00 Bond Yield Discussion
01:56:00 Bonding Discussion
02:05:00 RevShare
02:09:00 Optimization Discussion
02:13:00 Quote Experiment
In this episode, Eric from Moca explains how businesses can accept crypto payments through THORChain and settle in their preferred asset. They discuss merchant adoption, compliance, referral incentives, and Moca’s upcoming launch. We also apologise for the technical difficulties we experienced.
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:02:22 Marketing Update
00:05:07 MOCA Introduction
00:11:07 Friction in Finance Leads to Losing Customers
00:13:03 MOCA Is a Point-of-Sale App
00:16:45 Does MOCA Require Both the Merchant and Customer?
00:20:26 APIs That Wallets Can Integrate in Less Than One Day
00:22:47 Building Circular Economies
00:31:53 Stablecoin Adoption Is Bullish for MOCA
00:34:12 MOCA's Technology and Decentralization
00:39:34 MOCA Is a Trojan Horse for Freedom
00:41:08 MOCA Is No-KYC
00:44:17 What Languages and Local Currencies Does MOCA Support?
00:47:01 Bitcoin Cash and Dash Communities Are Excited About MOCA
00:48:28 MOCA's Marketing Strategy
00:54:57 The Cost Savings
00:55:23 How Are People Compensated for Promoting MOCA?
00:59:30 Why Crypto Communities Are Incentivized to Promote MOCA
01:07:27 Exploring MOCA's Future Utility
01:14:39 MOCA Platform Demonstration
01:22:18 What's Coming Next for MOCA's Point of Sale?
01:27:34 MOCA Is Almost Ready to Go
01:38:12 Final Thoughts
In this episode, the team discusses the latest SwapKit revenue share results, THORChain 3.21.1 and the upcoming Monero launch, and a proposal to make the protocol more financially self-reliant. Hans and Pragmatic Monkey also join to explain Rujira’s proposed Kaiyo blockchain, its relationship with THORChain, and how both ecosystems can remain aligned.
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:02:00 Marketing Update
00:05:00 Four API Key Requests
00:11:00 3.21.1 Coming Very Soon and XMR
00:12:00 Dynamic Fee Update
00:13:00 SwapKit RevShare
00:16:00 Number Breakdown
00:22:00 Idea About Decreasing Reliance on the Treasury
00:30:00 Treasury Discussion Continues
00:39:00 Transition to the App Layer
00:43:00 Kaiyo
00:50:00 Design Possibilities
01:10:00 Lengthy Debate
01:44:00 Boone Joins
02:05:00 Bonding on Layer 2 Discussion
02:18:00 BLO Discussion
In this episode, Cozy from ZODL joins the team to discuss Zcash’s privacy technology and how ZODL makes shielded transactions easier to use. They explore ZODL’s roadmap for spending, saving, and running infrastructure, its business model, the future of private payments, and potential integration with THORChain
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:02:00 Marketing Update
00:04:00 Cozy's Introduction
00:10:00 What Is Zcash and Why Cozy Enjoys It
00:12:00 Why Zcash Instead of Monero?
00:18:00 History of the ZODL Wallet
00:23:00 Is There a Token for ZODL?
00:25:00 How Is ZODL Unique?
00:27:00 Why Use ZODL and What's Coming?
00:28:00 Three Core Concepts: Run, Spend, Send
00:32:00 How Does ZODL Make Money?
00:38:00 Can Regular Zcash Be Swapped?
00:42:00 Quantum Resistance
00:46:00 Privacy by Default in the Future?
00:54:00 Pokémon Cards as a New Currency
01:00:00 60 Minutes at the ZCON Conference
01:03:00 KYC-Lite Onboarding
In this episode, the team discusses THORChain’s marketing and AI search visibility, Router v6, faster block times, and improvements to testing and code reviews. They also cover SwapKit revenue sharing, a new visual code review tool, security improvements, POL and liquidity rewards.
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
https://gitlab.com/thorchain/misc/visual-review
Timestamps:
00:00:00 Introductions
00:02:00 Marketing Update
00:06:00 We're Winning on AI Search Results and Getting Lots of API Requests
00:08:00 Advertising on ChatGPT?
00:11:00 Chad B Starts: BSC on Router V6, Churnless Chain Addition in the Next Release, and 2-Second Block Times?
00:16:00 Continued Block Time Discussion: Maybe in the Next 2 Months
00:17:00 Screenshare of More Tests Available for AI
00:20:00 Audience Question About LLMs Using Formal Verification
00:28:00 SwapKit Revenue Update: Scaling With 3.21
00:31:00 Dynamic Fee Changes and Web View
00:34:00 A Visual Guide to the Upcoming Changes
00:39:00 This Website Will Show Precise Code Changes and Explain Everything
00:45:00 Continued Demonstration
00:51:00 Explanation of the Small Attack We Encountered With the IBC Attack Vector
00:55:00 Adding Additional Accounting Defense Mechanisms?
01:00:00 Nodes Voting to Cancel Yield to Pools
01:08:00 Yield and Ethos Discussion
01:15:00 XMR Update!
01:17:00 Audience Question About an XMR Reorg
01:21:00 MR Question
01:22:00 Kenton Talks About the Swapping Experiment
01:25:00 Reserve RUNE Question: Why Is There Extra?
01:28:00 When ZANO?
01:34:00 Shielded Zcash Pool?
01:40:00 AI Code and a Change of Culture
01:45:00 Everything Is Going to Be Automated
In this episode, the team discusses SwapKit revenue share performance and its potential to boost THORChain volume, the v3.21 release and Monero integration, improving swap quote accuracy, and the risks of centralized stablecoins freezing.
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:02:00 Marketing Update
00:05:00 Dynamic Fee Update
00:09:00 Screenshare of SwapKit RevShare and Explanation
00:13:00 Performance and Potential to Scale
00:18:00 If It Does So Well, We Can Reduce the RevShare
00:20:00 Potential Bullish Case for RevShare
00:22:00 Managing Expectations and Diminishing Returns?
00:26:00 Is This a Moat?
00:29:00 Wen 3.21?
00:31:00 Another Screenshare of Rayanalytics and RevShare Performance
00:33:00 How Do We Make Sure Others Give Accurate Quotes?
00:35:00 Experiment With Rayyk: Quotes and Results
00:41:00 Structure of the Experiment
00:44:00 Wen XMR?
00:47:00 Removing the Need for Churning to Add Chain Clients?
00:48:00 Conversation About POL and Permissioned Assets Being Paused
00:55:00 Tether CEO and Chad Spoke
00:57:00 Chainflip Is Centralized Because It Relies on Tether
01:02:00 How THORChain Would Respond to a Pool Pause
01:06:00 Legal Consequences for a Centralized Entity Freezing Assets
01:14:00 Making Another THORChain Fork to Add More Chains?
01:20:00 THORNode Is Getting Faster by Scanning Live Daemons/Nodes
01:25:00 Do Decreasing Block Times Increase Volume?
01:30:00 Can Huugin Approve PRs?
01:39:00 How Would You Trial This Idea to See How Huugin Performs?
01:43:00 Sanity Checks Protect Against AI Mistakes
01:47:00 Go to 1-Second Block Times? (Audience Question)
01:48:00 Will THORChain Be the Ultimate Maintainer of Cosmos SDK?
01:50:00 Could THORChain Move to a Different Blockchain if Needed?
01:58:00 Add Hyperliquid?
02:01:00 FROST Being Worked On and Added to BIFROST
02:03:00 Replacing GG20 or Additive?
The discussion covers ZANO’s privacy-focused blockchain, the recent exploit, and Freedom Dollar (fUSD). The team also explores a potential THORChain integration, permissionless swaps, confidential assets, and ZANO’s upcoming developments.
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:02:00 Marketing Update
00:04:00 Introductions
00:05:00 What Is ZANO?
00:06:00 The Consensus Mechanism
00:09:00 Is ZANO a Fork?
00:11:00 What Happened With ZANO Recently?
00:15:00 ZANO's Positive Reaction to the Exploit
00:17:00 Everyone Will Be Made Whole
00:21:00 Frozen Pools on THORChain
00:22:00 Is ZANO Developing a Stablecoin?
00:24:00 How Does Freedom Dollar Maintain Its Peg?
00:26:00 Freedom Dollar Has No Blacklist Ability
00:27:00 Due to Privacy, There Is No Way to Have a Blacklist
00:29:00 Gateway Address Explanation
00:32:00 Does the Gateway Address Need More Tweaking Because THORChain Churns?
00:35:00 How THORChain Swaps Work: Everything Is Public
00:37:00 How Do We Foresee ZANO Flourishing and Its Use Cases?
00:40:00 Audience Question About Assets Backing Freedom Dollar
00:42:00 Is There a Backdoor in ZANO? (No, LOL)
00:45:00 Permissionlessness Is Essential
00:47:00 What's Coming Next for ZANO? What Makes You Excited?
00:49:00 Excited About Moving to Pure Proof of Stake
00:52:00 Block Time Chatter
00:54:00 What Is Zenith?
00:56:00 How Do People Hold ZANO?
00:57:00 Why ZANO Needs THORChain
00:58:00 ZANO Has Almost Lost Its Non-KYC Access
00:59:00 Can THORChain Become the Biggest Swap Protocol for ZANO?
01:04:00 Philosophical Talk About the Importance of Privacy
01:06:00 Do You Fear the Consequences of Providing Privacy?
01:10:00 Anything Else Before Wrapping Up?
01:12:00 When Are Gateway Address Improvements Coming?
Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf
THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.
Timestamps:
00:00:00 Introductions
00:02:00 Marketing Update
00:05:00 Communication Refinements
00:08:00 Chad Barraford Begins: Unchained Podcast
00:12:00 Continued Discussion About the Interaction on the Podcast
00:16:00 Discussion of Governance Structure
00:20:00 Double Standards in Logical Arguments Made Against THORChain
00:26:00 Pausing Doesn't Make Sense for Multiple Reasons
00:32:00 Reaction to Unchained Podcast
00:35:00 Chad's Thoughts on the Arguments and Misinformation
00:40:00 Chad's Offer to Go on a Separate Podcast
00:46:00 Node Operators Targeting Other Node Operators for Disagreeing? LOL. No!
00:51:00 Graphic Screenshare of Online Metrics
00:57:00 Screenshare of RevShare Dashboard
00:59:00 A Few Wallets Asking About the RevShare Program
01:03:00 RevShare Is Controlled by the Nodes
01:08:00 AI and Recursive Self-Improvement: The THORChain Angle
01:14:00 Faster Block Times?
01:16:00 Encryption Concerns With Future AI Capabilities and ECDSA
01:21:00 What Would It Look Like if ECDSA Got Cracked?
01:25:00 3.21 Update
01:28:00 Memoless Will Be Reenabled
01:31:00 Edge Cases in XMR
01:32:00 Wen Batched Outbounds?
01:35:00 Who Will Enable Monero When It Goes Live?
01:37:00 Over-Solvency Question
01:49:00 What Can the Protocol Do About Nodes That Are Unresponsive in Ready Status?
01:51:00 Any Communication Between Marketing or Core Devs and Governments?
01:55:00 AI Shield Model From NEAR
01:58:00 The Cyberpunk Ethos Is Gone From BTC
02:02:00 Any Other Ideas for Increasing the Treasury?
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