Coming to you LIVE from HighEdWeb 2022, it's Joel and J.S.'s latest mailbag episode of Thought Feeder!

Learn the answers to questions like:

What metric is the best one to track?

What were the biggest takeaways from HighEdWeb?

Should Campuses start using BeReal?

Find out what happens when Joel and J.S. stop being polite and start... Being Real!

It's our first SEO episode! JP Rains, Director of Digital Strategy and Communications at Laurentian University, chats with J.S. and Joel about everything from how Google works, to making user-first content, and managing internal expectations.

Joseph Master, Ologie's Executive Director of Client Strategy, talks to Joel and J.S. about the joys of external validation, creating horizontals that cut across the verticals, and what happens when you glance over the fence at new opportunities.

HighEdWeb’s President, Nikki Massaro Kauffman, joins the podcast to talk about the do’s and don’ts of pitching to conferences and the importance of being part of the Higher Ed community.

Steve App returns to discuss the findings from Simpson Scarborough's recently published MarCom Professional Development and Salary Study.

After more than a year apart, Joel and J.S. chat about what's changed over the past 365 days. They also dig into Higher Ed trends and share what the future looks like for the Pod.

Austin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special "Lost Episode," recorded LIVE from the All Day, All Night Conference in June 2021.

Can institutional social media accounts... be... funny? And if so, how can you get buy-in to experiment? In Austin's case, all it took was a willingness to take risks, a supportive boss, and an eye for trends.

Follow Austin on Twitter: https://twitter.com/austinonsocial

Sippin' Social Tea Book: https://www.blurb.com/b/10749040-caution-contents-may-be-hot

Jenny Petty from the University of Montana joins the show in this special "Lost Episode" from June 2021. How exactly do we lead with empathy when there are so many challenges facing our institutions? Jenny has thoughts.

Anastasia Golovashkina talks about her work in political social media, including Elizabeth Warren’s 2020 presidential campaign.

Eric Stoller discusses the higher ed tech landscape and provides helpful advice for colleges and universities evaluating digital tools.