Watch Jason Beckley, a Chief Marketing Officer and Brand Builder, as we sat him down for an insightful thought leadership video on the transformative power of AI in marketing. With over 25 years of experience across fashion, luxury, and sportswear, Jason is passionate about building high-performance brand teams that shape the future of the industry. Discover how focusing on real customer identification and humanizing the marketing process can significantly enhance loyalty and lifetime value.

Key Insights:

• The evolution of marketing from clicks and traffic to humanization
• The role of AI in identifying and inspiring real customers
• Strategies to grow customer base and enhance loyalty
• The importance of restructuring organizations for effective AI deployment
• Practical applications of AI in marketing to drive brand growth

"AI shifts focus from optimization to humanization, unlocking new opportunities for brand growth." - Jason Beckley