The AI revolution is hitting property management hard – will traditional inspections be the first casualty?

Technology is transforming every corner of property management faster than ever before. From smart sensors that detect water leaks to AI-powered maintenance requests, the industry is racing toward a digital future. But nowhere is this transformation more contentious than property inspections.

Welcome to EDGE CASE – where we test assumptions and expose what people REALLY think.

We convinced two industry experts to argue opposite sides of the question dividing every property management office.

TODAY'S BIG QUESTION: "Will virtual property inspections completely replace physical inspections within five years?"

THE TWIST: They flipped a coin to decide who would argue which side. They may be arguing against their beliefs — you won't know who until the "truth reveal" at 30:00.

IN THIS ROUND
Kylie Walker ("That Property Mum") — Co-founder of iThink Property, host of The Property Management podcast, educator focused on technology, automation, and strategic growth.

Tara Bradbury — Principal licensee of Active Agents in Hervey Bay, founder of BDM Academy, 20+years in real estate with record-breaking results (268 new rental listings in one year, 30 in one month).

WHY EDGE CASE EXISTS: We're here to challenge traditional thinking in an era of disruption and change. Each Edge Case episode takes a controversial statement that the industry whispers about but never properly debates. We convince brilliant minds to argue BOTH sides – expanding how we all think about the biggest challenges facing property. This is intellectual combat designed to make the entire industry smarter.

THE FORMAT:

• Round 1: Opening arguments

• Round 2: Cross-examination

• Round 3: Evidence bombs

• Round 4: Direct confrontation

• Round 5: Rebuttals

• Round 6: TRUTH REVEAL (they drop the act)

VOTE: Do you think virtual inspections will completely replace physical ones within five years? Cast your vote in Monday's Elite Agent Brief (
http://thebrief.eliteagent.com/)

SUBSCRIBE: For more Edge Cases coming your way.

Chapters

• 00:00:55 Welcome to Edge Case
• 00:01:32 Meet the Debaters: Kylie Walker & Tara Bradbury
• 00:04:00 Topic Selection: Virtual vs Physical Inspections
• 00:06:00 Debate Format Explained
• 00:08:56 Round 1: Opening Statements
• 00:11:09 Kylie's Case for Virtual Inspections
• 00:13:17 Tara's Defense of Physical Inspections
• 00:14:52 Round 2: Cross-Examination Questions
• 00:17:27 Round 3: Statistics and Evidence Battle
• 00:22:04 Data Deep Dive: Industry Stats
• 00:26:04 Round 4: Direct Confrontation
• 00:28:00 Round 5: Final Arguments
• 00:30:00 Round 6: Truth Reveal - What They Really Believe
• 00:32:00 Future Discussion
• 00:35:05 Property Management in 2030
• 00:39:03 Closing Thoughts

Connect with Kylie Walker

• Website: https://www.thatpropertymum.com.au/

• LinkedIn: https://au.linkedin.com/in/thatpropertymum

• Facebook: https://web.facebook.com/thatpropertymum

• Instagram: https://www.instagram.com/thatpropertymum_/

• YouTube: https://www.youtube.com/@thatpropertymum

Connect with Tara Bradbury

• Website: https://activeagents.com.au/

• LinkedIn: https://www.linkedin.com/company/activeagents/

• Facebook: https://www.facebook.com/activeagents.com.au

• Instagram: https://www.instagram.com/activeagentsherveybay?igsh=MWtiN3Jmbm5jMnEyaw%3D%3D

• YouTube: https://www.youtube.com/@activeagentsherveybay2849

Connect with Elite Agent on Socials

• Instagram: @eliteagentmag

• Twitter/X: https://x.com/eliteagentmag

• LinkedIn: https://www.linkedin.com/company/eliteagentmag/

#EliteAgent #ThoughtLeaders #PropertyManagement #PropertyInspections #KylieWalker #TaraBradbury #ThatPropertyMum #ActiveAgents

When BresicWhitney and The Woollahra Group merged in June last year, it created one of Sydney's most powerful property firms. But merging 100+ agents, two decades of data, and distinct company cultures wasn't as straight-forward as it sounds on paper.

In this raw conversation, Thomas McGlynn (CEO, BresicWhitney) and Randall Kemp (Founder, The Woollahra Group) reveal what really happened behind the headlines – the challenges, the people who left, and the unexpected complications as lessons for the future.

Key Takeaways:

• The radical transparency approach that kept the team together

• Why they chose real equity over "shadow equity" for key players

• The months of "dating" and reference checking before committing

• Why some team members couldn't handle the change and left

• The labour-intensive data migration that took more time than anticipated

• How legislation changes mid-merger provided additional challenges.

💡 For Business Leaders Considering Mergers: This is an honest look at what it really takes to bring two successful companies together – beyond the PR announcements.

Chapters

• 00:01:30 The initial conversations and finding alignment
• 00:07:00 Due diligence: Calling references on each other
• 00:14:00 Client reactions: The surprise power of the BresicWhitney brand
• 00:17:00 The uncomfortable truth about managing change
• 00:22:00 Data migration nightmares and tech consolidation
• 00:27:00 "Everyone has a plan until they get punched in the face"
• 00:29:30 2030 vision: Leading Sydney's consolidation wave
• 00:35:00 What they'd do differently: Build a dedicated merger team

Connect with BresicWhitney

• Website: https://bw.com.au/

• BresicWhitney Instagram: https://www.instagram.com/bresicwhitney/

• Thomas McGlynn: https://www.instagram.com/thomasmcglynn/

• Randall Kemp: https://www.instagram.com/therandallkempteam/

Discover More From Elite Agent & Samantha McLean

• Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

• Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

• Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

• Instagram: @eliteagentmag

• Twitter/X: https://x.com/eliteagentmag

• LinkedIn: https://www.linkedin.com/company/eliteagentmag/

#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #BresicWhitney #ThomasMcGlynn #RandallKemp #Sydney #BusinessMerger #Leadership #PropertyMarket #Entrepreneurship #BusinessStrategy

Shawn Hayes transformed LJ Hooker Southwest WA from a single office to a 4-location, 73-person operation – and AI tools played a massive role in their growth. Here's exactly how they did it.

Key Takeaways:

• SMS campaigns sharing neighbourhood sales data get 10x more responses than "want an appraisal?" messages

• AI doesn't replace the personal touch – it creates more time for meaningful connections

• One-on-one training beats group sessions for tech adoption

• Start with early adopters, let success stories convert the sceptics

Chapters

• 00:01:28 From trainee to operations manager – Shawn's 23-year journey
• 00:03:50 The Darwin market surprise – high-rise apartments and off-the-plan sales
• 00:06:53 Current operation: 73 staff across 4 offices
• 00:09:24 First AI experiments – from fear to amazement
• 00:12:16 The indispensable AI tool: Rita SMS automation
• 00:14:25 Pull vs push marketing – why value-first messaging works
• 00:18:36 How AI handles responses (and when humans take over)
• 00:21:03 The "suggested call list" feature that finds hidden opportunities
• 00:24:29 Four types of AI users in organisations
• 00:26:21 30-minute one-on-one training sessions that actually work
• 00:30:04 Measuring AI impact on appraisal requests
• 00:31:35 GoList: The lead allocation tool that saves hours daily
• 00:35:03 Implementation advice: Soft intros beat hard sells
• 00:40:25 Why personal touch matters more in an AI world

Resources Mentioned:

• ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)

• RiTA – SMS automation and lead nurturing (https://www.cotality.com/au/products/rita)

• GoList – AI-powered lead allocation system (https://www.golist.com.au/)

• Rex Software – Property management and CRM platform (https://www.rexsoftware.com)

• REIWA Innovate Conference – A ground-breaking event about the future of Real Estate (https://members.reiwa.com.au/s/innovate)

Ready to Harness AI to Win More Listings?

Get our free 5-day AI Crash Course and learn how to avoid 5 expensive business mistakes that lead to wasted time, lost listings and missed deals. Sign up now: https://aicourse.eliteagent.com/

About Shawn Hayes

Regional Operations Manager at LJ Hooker Southwest WA. 23 years in real estate, from receptionist to managing 73 staff across Bunbury, Collie, Busselton and Dunsborough offices.

• LinkedIn: (https://www.linkedin.com/in/shawn-hayes-528829115/)

• Facebook: Shawn Hayes – LJ Hooker Property South West (https://www.facebook.com/profile.php?id=61578757919631)

• Website: LJ Hooker Southwest WA (https://southwestwa.ljhooker.com.au/)

• Contact: 08 97 91 6880

• Email: [email protected]

About Thought Leaders

The weekly show where Australia's top real estate operators reveal how they're reinventing the industry. Hosted by Samantha McLean, featuring practical strategies from agents, agency owners, and industry innovators who are driving measurable results.

Discover More From Elite Agent & Samantha McLean

• Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

• Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

• Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

• Instagram: @eliteagentmag

• Twitter/X: https://x.com/eliteagentmag

• LinkedIn: https://www.linkedin.com/company/eliteagentmag/

#EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #ShawnHayes #SamanthaMcLean #LeadGeneration #PropertyManagement #RealEstateTraining #TeamManagement #LJHooker #SMSMarketing

We convinced two brilliant minds to argue opposite sides of one of the most controversial topics in real estate!

What happens when you take a commonly held belief in the industry and get two brilliant minds to defend positions they might not even believe? Welcome to EDGE CASE – where we test assumptions and expose what people REALLY think.

TODAY'S BIG QUESTION: "Do star agents deserve special treatment, even if it ruffles feathers?"

THE TWIST: They flipped a coin to decide who would argue which side. One of them is arguing AGAINST their actual beliefs. You won't know who until the "truth reveal" at 45:00.

IN THIS ROUND

Dom "The Dominator" Thurbon – World top 10 debater, sold his company to EY, PM One Conference MC.

Fiona Blayney – 30-year industry veteran who's pretty much seen it all, creator of PM One Conference.

WHY EDGE CASE EXISTS: We're here to challenge traditional thinking in an era of disruption and change. Each Edge Case episode takes a controversial statement that the industry whispers about but never properly debates. We convince brilliant minds to argue BOTH sides – expanding how we all think about the biggest challenges facing property. This is intellectual combat designed to make the entire industry smarter.

THE FORMAT: 

• Round 1: Opening arguments

• Round 2: Cross-examination

• Round 3: Evidence bombs

• Round 4: Direct confrontation

• Round 5: Rebuttals

• Round 6: TRUTH REVEAL (they drop the act) 

VOTE: Should YOUR million-dollar agents get million-dollar treatment? Cast your vote in Monday's Elite Agent Brief (thebrief.eliteagent.com)

SUBSCRIBE: For more Edge Cases coming your way.

Connect with Dom Thurbon

• Website: www.domthurbon.com and www.alchemylabs.net

• LinkedIn: www.linkedin.com/in/dominic-thurbon-95b56836/
  

Connect with Fiona Blayney

• Website: www.realplus.com.au and pm1.com.au

• LinkedIn: www.linkedin.com/in/fionablayney/

Join Fiona Blayney and Dom Thurbon at the PM One Conference in Sydney!

Get your tickets here: www.pm1.com.au

Chapters

• 00:00:00 Introduction: Should your million dollar agents get million dollar treatment?
• 00:00:38 Meet the Host and Debaters
• 00:05:28 Debate Setup: Choosing the Controversial Topic
• 00:09:37 Opening Statements: Affirmative vs. Negative
• 00:15:10 Round 2: Question Time and Clarifications
• 00:24:44 Round 3: Data, Evidence, and Industry Research
• 00:30:55 Rapid Fire Scenarios and Real-World Dilemmas
• 00:36:50 Truth Reveal: What Do They Really Think?
• 00:44:21 Leadership Advice and Sustainable Team Performance
• 00:49:31 Closing Thoughts

Discover More From Elite Agent & Samantha McLean

• Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

• Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

• Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

• Instagram: @eliteagentmag

• Twitter/X: https://x.com/eliteagentmag

• Linkedin: https://www.linkedin.com/company/eliteagentmag/

#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #FionaBlayney #DomThurbon #PMOne #EdgeCase #RealEstateManagement

Ever wondered why some agents consistently win listings while others struggle month after month? The answer isn't better presentation skills or flashy marketing – it's mastering what Adam Joske calls "the biggest hole in our business."

Adam Joske isn't your typical real estate coach. This REIV Residential Salesperson of the Year (2015) built a database of 4,000 contacts with 90% accuracy, consistently beating stronger presenters by playing the long game. After spearheading Belle Properties' Victorian expansion and breaking records for over 25 years, Adam now works intensively with just a handful of agents at a time – helping them double their income by fixing the industry's nurture problem.

What you’ll learn in this episode of Thought Leaders

• Why the 6 month - 2 year period is where 90% of agents disappear – and how to dominate this space

• From A to Advocate – Adam’s database categorisation system, and how he segments 4,000 contacts for targeted communication

• How to turn your newsletter into a revenue stream with local business partnerships

• AI-powered efficiency - Create market reports in 5 minutes using ChatGPT and CoreLogic data

• Why throwing money at sporting clubs fails – and what community involvement works instead

Chapters

• 00:00:50 The lightbulb moment: Identifying the industry's biggest hole
• 00:04:40 How to beat stronger presenters every time using systematic nurture
• 00:09:10 Building a 4,000-contact database with 90% accuracy
• 00:14:40 Segmentation strategy: Sending relevant listings to targeted audiences
• 00:16:30 Market reports that work: Facts over fluff approach
• 00:19:00 Ron's transformation: Reconnecting with 1,000 past clients
• 00:24:20 The A to Advocate categorisation system explained
• 00:34:50 Newsletter sponsorship: Getting local businesses to fund your marketing
• 00:39:10 First steps to building your nurture system

Subscribe for weekly real estate insights that ambitious agents use to build competitive advantage. Hit the notification bell to never miss strategies from industry thought leaders.

About Adam Joske

Multi-award winning Melbourne real estate leader with 30+ years selling experience. Now operates as freelance consultant working with select agents to implement systematic client nurturing. His approach focuses on relationship building over lead generation, helping agents create predictable income streams through database mastery.

Resources Mentioned:

• ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)

• Cotality (formerly CoreLogic Australia) - Property data and analytics provider (https://www.cotality.com)

Connect with Adam Joske

• LinkedIn: https://www.linkedin.com/in/adamjoske/

• Facebook: https://www.facebook.com/adam.joske/

• Instagram: https://www.instagram.com/adam_joske/

Discover More From Elite Agent & Samantha McLean

• Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

• Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

• Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

• Instagram: @eliteagentmag

• Twitter/X: https://x.com/eliteagentmag

• LinkedIn: https://www.linkedin.com/company/eliteagentmag/

#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #AdamJoske #RealEstateCoaching #ClientNurture #DatabaseManagement

“Be a trailblazer - not a follower!” That's Antonia Mercorella's advice for standing out by 2032. As the CEO who modernised a 100-year-old institution, she knows something about thinking differently.

Antonia Mercorella didn't follow the traditional path to becoming Australia's most influential real estate institute CEO. As Queensland's first female and youngest REIQ leader, she's spent 10 years proving that sustainable change starts with solid foundations – not flashy initiatives. From theatre stages to courtrooms to boardrooms, her unconventional background equipped her with the negotiation skills and communication expertise that transformed a century-old institution into Australia's most forward-thinking industry body.

Essential Insights for Real Estate Leaders

• Why "boring" governance work creates competitive advantage

• The member vs non-member decision that changed everything

• AI implementation guidelines with legal safeguards – consent-based approaches that protect your business

• Cross-industry learning strategies for staying ahead of market shifts (why real estate agents should study medicine and other sectors)

• Leadership development pathways for women in real estate (practical mentoring approaches that work)

Chapters

• 00:00:00 Introduction and Guest Overview
• 00:03:33 Antonia’s Early Career and Pivot to Theatre
• 00:06:14 Lessons from Theatre, Communication, and Negotiation
• 00:15:38 Modernising the REIQ: Foundations and Governance
• 00:20:44 Innovation, Technology, and Realworks Platform
• 00:24:47 Seller Disclosure Law Reform and Compliance
• 00:30:35 Mandatory CPD and Elevating Professionalism
• 00:34:50 AI, Data Privacy, and the Future of Real Estate
• 00:40:30 Preparing for the Future: Olympics, Trends, and Trailblazing
• 00:44:09 Women in Leadership and Mentoring the Next Generation
• 00:48:16 Final Reflections and Takeaways

🎯 Who this is for: Agency principals ready to build foundations for the next decade, not just chase this year's trends.

Resources Mentioned:

• ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)

• RealWorks - An e-signature and forms platform supported by real estate institutes, used by nearly every practitioner in Queensland for compliance and contracts. (https://www.realworks.com.au/)

Training & Education:

• Alternative Dispute Resolution (ADR) Training: A type of training focused on conflict resolution, negotiation skills, and mediation that Antonia found incredibly beneficial.

• Mandatory CPD (Continuing Professional Development): Compulsory training for real estate professionals in Queensland, covering risk/compliance and other flexible topics like negotiation and marketing.

• Steve Jobs' University Address: Antonia references a famous speech by Steve Jobs about connecting the dots in one's career journey. (https://www.youtube.com/watch?v=5BSbOc5VYY8)

Organisations & Government Bodies

• Real Estate Institute of Queensland (REIQ) - QLD's peak real estate industry body, representing the profession for more than 100 years. (https://www.reiq.com/)

• The Forgotten Women Charity: An organisation for which Antonia serves as an ambassador to champion diversity. (https://www.theforgottenwomen.org.au/)

Connect with Antonia Mercorella

• LinkedIn: https://www.linkedin.com/in/antonia-mercorella-8b516a43/

Discover More From Elite Agent & Samantha McLean

• Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

• Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

• Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

• Instagram: @eliteagentmag

• Twitter/X: https://x.com/eliteagentmag

• LinkedIn: https://www.linkedin.com/company/eliteagentmag/

#EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #RealEstateLeadership #WomanInRealEstate #LeadershipDevelopment

Can AI Replace Real Estate Relationships?

What if the secret to thriving with AI isn't learning to be more like a machine – but discovering how to be more authentically human?

That's the counterintuitive insight from Tara Christianson, who's spent over a decade helping agents navigate the intersection of technology and genuine connection. After delivering over 45 presentations across five Australian states, Tara has discovered something remarkable: the agents winning with AI aren't the ones replacing human touch with automation – they're the ones using technology to amplify their humanity.

What you’ll learn in this episode

• The "doorman fallacy" – why efficient doesn't always mean effective in client relationships

• How to use AI to analyse your Google reviews and craft a unique value proposition that actually resonates

• The three-pillar framework for digital presence: Talk, Listen, Engage (and why AI changes everything about execution)

Chapters

Resources Mentioned:

• ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)

• Perplexity - AI search and research tool (http://perplexity.ai)

• Claude - AI assistant for writing and analysis (http://claude.ai)

• Notion - AI-powered workspace for organisation (http://notion.so)

• HeyGen - Create AI avatar videos (http://heygen.com)

• Loom - Video messaging and AI features (http://loom.com)

• Signull on Substack - AI and tech insights (https://substack.com/)

Connect with Tara Christianson

• LinkedIn: https://www.linkedin.com/in/tchristianson/

Discover More From Elite Agent & Samantha McLean

• Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

• Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

• Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

• Instagram: @eliteagentmag

• Twitter/X: https://x.com/eliteagentmag

• LinkedIn: https://www.linkedin.com/company/eliteagentmag/

#RealEstateAI #PropertyTech #AgentTraining #DigitalTransformation #RealEstateInnovation #AustralianRealEstate #AgentLeadership #PropTech2025 #RealEstateStrategy #AIForAgents #EliteAgent #ThoughtLeaders #TaraChristianson #REAGroup #RealEstateCoaching

How do you bring AI into your agency — without losing the personal touch that made you successful in the first place?

Kirstin Dunn started Semple Property Group from her dining room table back in 2013. Since then, she’s grown the business to over $54 million, all through strong relationships and exceptional service.

Now, she’s taking things to the next level — integrating AI tools across every part of her operation. In this episode, Kirstin shares how she’s saving hundreds of hours for her team while still delivering the standout service her clients love.

In this episode, you’ll learn:

• How one AI tool helped save 17+ hours per week

• The moment Kirstin realised AI could transform her workflows

• How to spot the right workflows for automation

• Which AI tools are powering her business today

• Her team-friendly for easy adoption

• Why she uses a one-in, one-out rule for AI subscriptions

• How she trains her team to get the most out of each new tool

Chapters:

• 00:00:00 Introduction & AI in Business
• 00:00:33 Meet Kirsten Dunn
• 00:02:13 Early Adoption: Embracing AI & Overcoming Fears
• 00:04:49 AI Tools in Action: From Reviews to Inbox Management
• 00:08:46 Building an AI-Ready Team
• 00:10:49 Experimenting with AI Tools
• 00:12:53 Deep Dive: Using Go List & RiTA
• 00:18:30 Training, Quality Control & AI Ethics
• 00:23:02 Client Reactions & The Human Touch
• 00:26:31 Advice for AI Adoption in Real Estate
• 00:29:08 Final Reflections & Kirstin’s Recommendation To Take Action

Resources Mentioned:

• ChatGPT: https://openai.com/

• Fyxer AI: https://www.fyxer.com/

• Go List: https://www.golist.com.au/

• RiTA: https://www.cotality.com/au/products/rita

Connect with Kirstin Dunn

LinkedIn: https://www.linkedin.com/in/kirstin-dunn-7a92a631/

Semple Property Group: https://www.semplepg.com.au/

Discover More From Elite Agent & Samantha McLean

Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

Instagram: @eliteagentmag

Twitter/X: https://x.com/eliteagentmag

LinkedIn: https://www.linkedin.com/company/eliteagentmag/

#PropertyManagement #RealEstateAustralia #PropTech #RealEstateInvesting #PropertyManagers

What if everything you've been taught about property management is fundamentally wrong?

In this game-changing episode of Thought Leaders, Ben White, co-founder and CEO of Ailo (processing transactions for 250,000+ users nationwide), reveals why the traditional "production line" approach to property management is undermining profits and driving away talent.

As the co-founder and CEO of Ailo, Ben is now leading the charge toward what he calls "The Third Wave", – where superior investor experience, powered by technology, decides who wins.

In this episode, you'll discover:

• Why property managers could earn 50% more (and the pay structure holding them back)

• How to transform regulatory compliance from cost centre to profit centre

• The big profit opportunity hiding in all new legislation

• Why treating property management like McDonald's is your biggest mistake

• How AI will expand services, not replace property managers

• The mindset shift from "collecting rent" to "community relationships"

Ready to implement The Third Wave in your agency?

• Access the FREE "Investor 3.0" course: https://thirdwavepm.eliteagent.education/

• Connect with Samantha McLean on LinkedIn

• Connect with Ben White on LinkedIn

• Instagram/X: @eliteagentmag
  

Resources Mentioned:

Ailo Platform: https://ailo.io/
Third Wave Property Management Course: https://thirdwavepm.eliteagent.education/

#PropertyManagement #RealEstateAustralia #PropTech #RealEstateInvesting #PropertyManagers

What happens when your clients (or their parents) start fact-checking every recommendation you make with ChatGPT?

This desperate comment from a Reddit post reveals what's happening when clients start trusting ChatGPT more than their agents.

So, in this episode, Samantha McLean reveals the four strategies for protecting your deals from AI hijacking while turning this "threat" into your biggest competitive advantage.

What You'll Learn:
• How to handle the real estate ChatGPT expert
• The “Above the Line” framework that makes clients value you above the technology
• 4 proven scripts for dealing with AI-informed clients
• Why being defensive (or offensive) kills deals (and what to do instead!)

Resources Mentioned:
📧 Free 5-Day AI Course: aicourse.eliteagent.com
📰 Latest AI News and resources for real estate professionals: aipoweredagents.com
💎 Premium AI Community for real estate with Tools, Prompts and Checklists: spark.eliteagent.com
📖 "Exactly What to Say for Real Estate Agents" by Phil M Jones on Amazon

Remember: Whether the consumer trusts you or the AI is entirely in your hands.

Connect with Sam:
📧 [email protected]
💬 Got an AI question? Drop it in the comments!

#RealEstate #ChatGPT #AIForAgents #RealEstateTraining #PropertySales #RealEstateMarketing