If you’ve ever wondered what it takes to build a successful property management business at speed, Xceed Real Estate in WA offers an ideal case study.

In just five short years their rent roll has grown from 90 properties under management to over 4000.

Along the way, they’ve opted to do things a little differently, with their property managers assigned to tasks rather than handling entire portfolios.

In this Elevate podcast, Xceed licensee Daisy Campbell explains why Xceed takes that approach and how it makes for a better experience for all stakeholders.

She also shares Xceed’s growth strategy, how they manage acquisitions, where they intend to get to in order to enjoy ongoing organic increases, and the lessons she’s learned in five years overseeing a fast-growing agency.

A masterclass in business growth, this podcast offers some great insight and actionable strategies for successfully acquiring additional rent rolls, the things you need to consider when you do and the ways to empower both new and existing staff to take ownership of their role within a property management business.

“I think when you separate it and just let people do what they enjoy and what they’re good at, it’s better for the client, it’s better for the staff member, it’s better for us as an agency and we just get better outcomes all around,” Daisy Campbell

And more…

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Running your own agency might be the dream for many, but what does it really take to have your name on the door?

Self-motivation, self-belief and the drive to achieve something more, according to Clinton Eastell of Eastell and Co on the Sunshine Coast.

At 25, Clinton joined UrbanX and started his own agency in March 2020, just days before COVID became a national crisis. A little thing like an international pandemic wasn’t going to hold him back, however.

He hit the ground running, rallying the support of his community and quickly established a team. Now he’s opened his own shopfront at Coolum and has expanded his staff to 10.

Clinton says right from the outset of his real estate career, he knew one day he would be his own boss.

But that’s not to say it’s all been easy. As Clinton and UrbanX founder Dan Argent explain, it takes a certain type of person to go it alone, and there’s a lot of hard work in the years prior.

In this Elevate podcast they discuss the pros and cons of running your own business, who it suits and why it’s not for everyone in the industry.

“The day that I decided I wanted to try real estate was, the goal wasn’t about money and the goal wasn’t about anything else, but legacy. I felt, with all due respect, you don’t necessarily create a legacy working as an agent under somebody else. You create a legacy by elevating your name.” Clinton Eastell.

And so much more…

Links and resources mentioned

Connect with Clinton

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Ever wondered what goes on behind the scenes when selling Sydney’s finest properties? It’s not all Luxe Listings, flash cars and high-flying lifestyles, according to Sotheby’s Sydney managing director Michael Pallier.

Michael has sold some of Australia’s most valuable prestige property, smashing auction and suburb records along the way. Eye watering sales prices like $95 million effortlessly roll off his tongue, while harbourside properties in Vaucluse, Point Piper and Double Bay are his daily reality.

So, what does it take to sell these properties and attract prestige clients in the process?

If Michael’s anything to go by, it’s a down to earth personality, great service, and the realisation that real estate is first and foremost a people business, no matter what walk of life your clients come from.

In this really enjoyable episode of the Elevate Podcast, Michael proves why he’s renowned as a true gentleman of real estate.

He shares a host of great stories about selling some very well-known properties, along with the skills required to be a top agent handling some of the most valuable real estate in Australia.

He also shares the secrets to his success, and how he went from luxury car sales to luxury real estate. By the way, it wasn’t all smooth sailing. He didn’t list anything in his first three months, and has some great takeaways on how he turned that around to achieve momentum.

“I think people respect you if you put the hard yards in and you work hard. It’s not about you as the agent, it’s about the client…you’ve got to be a little bit low-key, work hard and just give the people what they want. Then you’ll be very successful.” Michael Pallier

And so much more…

 Links and resources mentioned

Michael Pallier on Elite Agent

Connect with Michael

Whether you’re an agent starting out or a leader looking to go to the next level, this recent chat with HIVE Property principal Josh Morrissey has a whole lot of wisdom for everyone.

In a podcast that’s packed full of actionable insights, Josh shares a host of great tips on the skills agents really need, how they can demonstrate true value to vendors, and the top habits every agent should embrace to thrive in both good times and bad.

Josh started HIVE in 2018 and already it’s an agency making a mark in Canberra. They consistently set suburb records, while in the past year Josh has sold 205 properties personally.

But it’s not all work and no balance. Josh says success for him isn’t just about business, and shares a big tip on how to have it all while enjoying the journey along the way.

He also notes there’s one critical question every leader, agent or individual should ask themselves regularly, and if they don’t know the answer, they should.

Josh goes on to share the most important leadership lessons he’s learned, the unique strategy he used to become a multi-area expert, along with the resources he turns to time and again.

Josh also happens to be our cover for the Spring edition of the Elite Agent Magazine, where he offers further insight into his real estate journey so far, the ethos behind HIVE and what drives him to succeed.

“If you’re going to get into real estate or into business or a leadership role, know your ‘why’. Be really, really clear. If you’re going to take on a leadership role within your team or within your business, do it with intent and do it with a plan.

“Your actions affect the people working for you. So if you’re going to go, go all in, don’t do it half-hearted and just enjoy the ride.” Josh Morrissey

Links and resources mentioned

Connect with Josh 

From the vaccination debate to lockdown slump, there’s some big issues at play in real estate at the moment. In this podcast Elite Agent’s Samantha McLean and Courageous Conversations host Leanne Pilkington tackle them head on.

Drawing on key takeaways from recent podcasts, they discuss what agents should be doing in lockdown, what’s likely to happen in the coming weeks and how agents can prepare for the period ahead.

Samantha and Leanne note right now is the opportunity to set yourself up for the long-awaited comeback, and it could be as soon as October this year.

The pair also recap their favourite takeaways from recent podcasts including interviews with Michael Sheargold and Steve Carroll, looking at how agents have overcome adversity, why leadership is critical, and the role real estate professionals should be playing in their community.

“If your database needs a little bit of tweaking. If you don’t know how to use your CRM as well as you should, if your listing presentation isn’t up to scratch, now is the time. Do the stuff that you don’t normally have the time to do now whether it’s personally or at work,” Leanne Pilkington.

Links and resources mentioned:

Connect with Leanne

Leanne Pilkington on Elite Agent 

If you’ve ever thought there’s too much PropTech to get your head around, you’re probably right. It’s a big, big arena, with lots of bright shiny objects all vying for your business attention.

But if there’s one person who can help you understand the tech currently available, how it can benefit your business and more importantly your customer, it’s Kylie Davis. 

As the head of the PropTech Association, Kylie has her finger on the pulse of all the latest tools, tech and innovation. However, her real skill lies in identifying how those tools translate to a better real estate experience for your customers.

Kylie explains too often agencies look at PropTech from the wrong angle, seeking out the latest shiny object that they mistakenly believe will make all their woes disappear.

Instead, they should be approaching PropTech with the customer experience front of mind.

Kylie also outlines exactly the tech she would employ as an agency owner in order to focus on building better client relationships.

Along the way she discusses the agency of the future, and shares an in-depth insight into what buyers and sellers actually want in terms of real estate relationships.

“The thing that you need to do is to understand what kind of agent and what kind of agency do you want to run? What do you want that end user experience to feel like for your clients and how can you get more clients, how do you get more leads?

“Then take each section one by one and find out or ask around to find out, well, what tech could help us solve this problem?” Kylie Davis.

 Links and resources mentioned

Kylie Davis on Elite Agent

Connect with Kylie

When Steve Carroll talks, you know you’re in for some great insight into digital trends and technology along with actionable tips to help you navigate a fast-changing social media landscape. This podcast is no exception.

Steve is of course a fan favourite in the real estate industry for all the right reasons.

He’s passionate about educating and empowering agents with digital skills and he’s worked for some of the biggest names in real estate and media, such as REA and News Corp. Along the way he’s also liaised with the top tech giants across the world, including Google, LinkedIn, and Facebook.

Steve notes agents are currently faced with the challenge of keeping up with fast-paced changes to both social media and digital technology. At the same time, they’re grappling with increased consumer expectation.

So how do you stay up to speed and ensure you are adapting with the times? Steve says it’s all about examining what you’re doing and asking whether it’s up to par. But first and foremost it’s about considering things from your customer’s perspective at a time when the world needs heroes.

Steve also gets real about how tough the past year has been for many before addressing what he believes will be the biggest challenge for real estate leaders, agents and property managers in the period ahead (and it’s not technology, it goes far deeper).

“The world is crying out for heroes to stand up. So, if you’re a real estate agent, maybe just set the bar a little bit higher and set the bar to be the hero in the area you operate in. Social media gives you a great opportunity to do that.” Steve Carroll

Links and resources mentioned

Steve on Elite Agent

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Want get inspired to start getting your brand out there on Instagram with stuff that really works?

There are lots of times we get all keen and enthusiastic about getting our online presence going, but plenty of things stop us, the time it takes, the fear of putting yourself out there, trying to think about what to post.

And even if you are a dab hand at things like Instagram reels, stories, snaps and the like you are no doubt going to learn things you didn’t know from this fun and easy listen with one of the most followed social media coaches in the world and that is today’s Elevate guest Chelsea Peitz.

A powerhouse of the real estate digital footprint, Chelsea was named the #1 Content Creator in the USA by Favicon and the #1 Real Estate Snapchatter in the US in 2017 by Inman News.

We’ve been following Chelsea for a while now (thanks to Ellen Farley) and she’s pretty fun to listen to watch and learn from.

Chelsea explains too often agents overcomplicate their approach to social media, treating it as an overwhelming task that either gets pushed to the backburner or becomes a bit of a second job that they struggle to fit into their busy schedule.

Chelsea also chats about how and why Instagram reels and IGTV are coming up the social media ranks as one of the most authentic digital tools in the industry.

“We’re real estate professionals. We’re not content creators. A lot of times that becomes an excuse. “I like to take away all the excuses. No, you don’t need a fancy camera. You have a phone. No, you don’t need to be making content every day. But what you do need to be doing is talking to people – the oldest sales strategy ever.” Chelsea Peitz

Links and resources mentioned:

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Believe it or not, the great, great-grandson of Ray White wasn’t 100 per cent sure he would go into real estate.

Dan White actually started his professional career in accounting after receiving a Commerce/Law degree from the University of Queensland.

But the pull of the industry and destiny had more to say in the matter and he’s now been the Managing Director of the group for over 20 years.

These days, Dan is working to develop modern strategies for the Ray White Group while balancing the legacy of his predecessors.

In this edition of the Elevate podcast, Dan reveals what it was like taking the reins of the business, why there was some hesitation in the beginning, and the role his father and brothers have played in developing him to be the leader he is today and what the plans are for the future.

Hayeswinckle managing director Daniel Hayes became a household name this year after starring in the latest season of Big Brother Australia. 

On top of being a television star and heading six boutique real estate offices in greater Geelong, Daniel is a sought after speaker and best-selling author of So You Wanna Be A Real Estate Superstar. 

When he’s not in the office, Daniel’s greatest passion is motorcycles. He shares his adrenaline-filled interest on his YouTube channel Million Dollar Bogan, which boasts nearly 90,000 subscribers.

In this edition of the Elevate podcast, Daniel shares the behind the scenes gossip from Big Brother, what he thinks about being called a ‘loose cannon’ and creating a social media presence.

Links and resources mentioned 

Daniel Hayes on Elite Agent 

Connect with Daniel