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Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership.

Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader.

The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help them move into higher-impact quadrants.

See the Quadrant: https://b2bwritinginstitute.com/exploring-thought-leadership-thought-leadership-for-authentic-experts-w-co-host-elzet-blaauw/

Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/

See the Quadrant on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/

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