I’m sorry.
But thought leadership is not about you .
It never was.

It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing .

And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding.

So stop trying to sell your products .
Stop trying to push your services.
And start delivering industry specific value.

In today’s episode you’ll get my approach to tackling thought leadership.