The Channel Buzz

Thought Leadership vs. Personal Branding: Why You Need Both

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Yes, it's just me again. I'm so excited to chat with you today!


In this episode, I discuss the concepts of personal branding and thought leadership, highlighting their differences and importance in the ERP space.


There is a need for both to establish credibility and foster connections in niche industries. I'll share how you can effectively combine personal branding and thought leadership to enhance their presence and impact.

Key takeaways

  • Personal branding is about how you are perceived by others.
  • Thought leadership focuses on sharing valuable insights and expertise.
  • Both personal branding and thought leadership are essential for credibility.
  • Your personal brand is the vehicle, thought leadership is the fuel.
  • People do business with those they know, like, and trust.
  • Thought leadership positions you as a guide and problem solver.
  • Consistency in sharing personal stories enhances personal branding.
  • Challenging the status quo is key to effective thought leadership.
  • Combining personal branding and thought leadership creates a relatable presence.
  • Engaging with your audience through valuable content is crucial for growth.

    • Chapters

    00:00 Introduction to Personal Branding and Thought Leadership

    02:50 Defining Personal Brand vs. Thought Leadership

    05:35 The Importance of Personal Branding and Thought Leadership

    08:41 Bringing Personal Branding and Thought Leadership Together

    11:17 Conclusion and Personal Reflections

    ...more
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    The Channel BuzzBy Amiee Keenan