Thought Talk

Evan Horowitz is CEO and Co-Founder of the creative studio Movers+Shakers in Brooklyn New York and I am happy to have him on the podcast to help wrap my head around TikTok, a platform that is about more than just dog videos.

Tune in for an engaging chat about what brands the platform is best suited for, what not to do on TikTok, and how to best leverage user participation.

Tips

• TikTok is primarily a top-of-funnel campaign platform and is best suited for consumer products — multiply on-brand customer touchpoints in order to get the sale.

• Leverage user participation in creative ways — Evan shares the story of his ELF Cosmetics viral campaign.

• Be native to the platform, don't copy-paste — show up in a way that makes sense with the conversations people are already having.

• Music and casual esthetics are key to TikTok — don't forget the tone either, this platform is a decidedly optimistic place.

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

About Our Guest

Evan is on a quest to make every day more awesome than the one before, and to help others do the same. You'll probably find him building a business, giving a talk on business growth, or perfecting his iced chai recipe.

In the pursuit of his passions, Evan continually pushes his limits. He has grown hundred-million-dollar business units in multiple industries, broken records in social justice campaigns, rapidly built multiple companies, and even invented a new theorem in mathematics.

To build the most meaningful life, Evan is always seeking methodologies that allow us to unlock more of our potential. He's spent thousands of hours studying and practicing the intersection of personal growth and entrepreneurial leadership. He regularly speaks for large groups, and he trains successful entrepreneurs one-on-one. Harvard Alumni Entrepreneurs recently tapped Evan to serve as Entrepreneur-in-Residence.

Evan's newest venture is Movers+Shakers, a niche creative agency that's shattering engagement records. They use original music and dance to tell brand stories, and delight viewers. Movers+Shakers' work has been featured in Times Square, and many of their campaigns have passed 10 million views.

Evan earned an MBA from Harvard Business School and a BS in Electrical Engineering from Stanford University.

You can learn more about Jeff on Twitter|LinkedIn|Instagram|Facebook|Website

Movers+Shakers

Mentioned

TikTok

Resources

Most companies are so busy working on their day-to-day business that they often don't have the time or the knowledge they need to do the branding and marketing required to build their business.

At Sterling Marketing Group, we provide you with the front end consulting and back end implementation you need to get your message out, and we'll sit down and help you figure out a solid strategy so that your time and your money is well spent.

If you're interested in talking to us about how we might assist you in your branding and marketing, go to karenleland.com or give me a call at (415) 260-4615.

Jeff Wald is the co-Founder and President of WorkMarket, an ADP company, as well as the author of the book The End of Jobs: The Rise of on Demand Workers and Agile Corporations.

He comes on the show today to discuss the way COVID-19 has precipitated some of the changes forecasted for the future of work, as well as what you as a business owner or leader need to do to prepare for the future of the American workforce.

We touch on subjects ranging from the absence of retraining and its link to populism and nationalism, the advent of cobots and AI to democracy and technology being the way forward through the future of the American workforce.

Tips and Thoughts for Making the Best of the 4th Industrial Revolution

• A job that has more than 50% repetitive high-volume-component tasks is historically automated away. This should account for 10 to 15% of jobs in the U.S., over the next 10 years.

• Have a retraining plan — revolutions are never smooth affairs; at the onset of a 4th industrial revolution (or the first services revolution as Jeff explains) the biggest challenge remains to retrain the workforce.

• Organize employee management — systematizing your labor interactions may well be the most important thing you can do to prepare for the coming changes.

• Prepare for an agile workforce — on-demand is not the future of work, the data points to fluid, team-based "work from anywhere" jobs being the future, this comes with its own set of remote working challenges.

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

About Our Guest

Jeff Wald has a long track record as a successful entrepreneur across the technology and services landscape. He has successfully built and sold multiple tech companies, including SpinBack to Buddy Media, which was subsequently purchased by Salesforce.com for $800 million.

Jeff has a deep background and passion for talent management and is widely recognized as a thought leader on labor force evolution. He speaks regularly on the subject of modernizing workforces and the role of contingent labor and has been a contributing writer to Forbes on the topic. Jeff holds a B.S. and an M.S. from Cornell University and an M.B.A. from Harvard Business School.

You can learn more about Jeff on Twitter|LinkedIn

Book: The End of Jobs: The Rise of on Demand Workers and Agile Corporations, by Jeff Wald

The Birthday Rules: Critical Conversations to Have with Your Children (Ages 6-16), by Jeff Wald

The Future of Work Prize

Mentioned

World Economic Forum : Preparing for the Future of Work

Resources

Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.

During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.

The feedback I give is to the point and precise: you will walk away with actions and solutions.

For more information or to book a session, contact me directly at [email protected] or visit Sterling Marketing Group.

Today I welcome Bob Roth to the podcast. He has been teaching transcendental meditation for the past 45 years, and currently serves as the CEO of the David Lynch Foundation. Bob is also the author of the 2018 New York Times Bestseller Strength in Stillness.

I used to be so-so about meditation and had actually tried several different types – but none of them seemed to stick. When I found TM I loved how easy it was and how calm I felt when done mediatating.

Tune in for a science-packed episode on why and how TM works, what the genius lounge is, and new, compelling reasons to get 20 minutes of meditation in, every day.

Tips, and why TM makes a difference

• There are three different kinds of meditation and they yield different results — Bob Roth explains focused attention (Gamma brain waves), open monitoring (Theta brain waves), and self-transcending (Alpha 1 brain waves).

• Dropping the disorder from Post-Traumatic Stress. PTS leads to insomnia, hyperarousal, anxiety, and chronic depression. And it isn't only generated through combat.

• TM reboots your prefrontal cortex. When stress activates the fight-or-flight response, your amygdala shuts off your prefrontal cortex. This means you can no longer access executive functions (planning ahead, judgment, sense of self, etc.)

• There are 1,440 minutes in a day — Try waking up 25 minutes early in the morning to get your mediation in.

• Access your genius lounge — Creativity isn't just art, it is the ability to come up with creative solutions to seemingly intractable problems and it is the product of three distinct networks in the brain: the executive control center, the default mode network, and the salient network.

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

About Our Guest

Bob Roth is one of the most experienced and sought-after meditation teachers in the world. Over the past forty-five years, Bob has taught Transcendental Meditation to many thousands of people, including billionaire CEOs, Hollywood celebrities, combat-scarred veterans, and inner-city youth. He currently serves as the CEO of the David Lynch Foundation and also directs the Center for Leadership Performance. Bob is the host of the SiriusXM radio show, Success Without Stress, and speaks frequently about the science of meditation to industry leaders at such gatherings as Google Zeitgeist, Aspen Ideas Festival, Wisdom2.0, and Summit.

You can learn more about Bob Roth on Twitter|LinkedIn|Instagram|Facebook

TM.org

Book: Strength in Stillness: The Power of Transcendental Meditation, by Bob Roth

Mentioned

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma, by Bessel van der Kolk, M.D.

Resources

Are you looking to firmly establish your CEO or executive brand, expand your influence, or become more of a thought leader in your field? Consider my personal

brand strategy mapping process and book a 30-minute complimentary phone consultation.

For more information on designing and implementing your personal CEO or executive brand, contact me directly at [email protected] or visit Sterling Marketing Group.

I am happy to welcome my friend and colleague Susan Harrow on the show; she is a top media coach and author of the best-selling book Selling yourself Without Selling Your Soul.

Susan has written the guide to getting into O, The Oprah Magazine. Tune in for a quick-paced episode where you will learn what it takes to get your product, book or article into O Magazine.

Tips On Getting Into O Magazine

• Oprah is not a magic pill — Everything has to be in alignment for your offer to work, whether it's for O, The Oprah Magazine or anything. It's not just your website, your packaging, or your videos; your brand is YOU.

• Find where you fit in — 500 to 700 books are submitted each week and they choose only 15–20 each month. Competition is steep.

• Oprah always has the final word — Pitch, packaging, preparation, and perseverance. You really have to know your stuff and understand what they're looking for.

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

About Our Guest

For the past 30 years, I've been the brains + heart behind Harrow Communications Inc., a media coaching + marketing agency based in Northern California. I'm also the author of Sell Yourself Without Selling Your Soul® (HarperCollins) and a regular contributor to The Huffington Post and Psychology Today. My work is seen on the CNBC special, The Oprah Effect and across TV, radio, the web + more.

I help executives, entrepreneurs, authors, speakers, start-ups, CEOs, coaches, and consultants clarify their messages, set up their systems, craft their signature sound bites + get life-changing media exposure so that their media appearances result in business. If they don't yet have a website, traffic, products, or a platform, I show them how to get those too. I also serve as a pitch deck coach for founders raising funds from Seed to Series C.

You can learn more about Susan Harrow on Twitter|LinkedIn|Instagram|Facebook|Website

Susan's book: Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit

Free guide: How to be Featured in O Magazine

Mentioned

O, The Oprah Magazine

Resources

Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.

During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.

The feedback I give is to the point and precise: you will walk away with actions and solutions.

For more information on my service offer, contact me directly at [email protected] or visit Sterling Marketing Group.

My guest, Rachael Robertson, led a team of 18 people through a 12-month research expedition in Antarctica. She was chosen to lead this expedition after a boot camp interview process measured her ability to lead with empathy.

I'm excited to talk to her about what it means to lead in extreme conditions, what we can learn from her experience as we progressively open up post-pandemic, and how we can all better our leadership practices in the face of a new world.

From the challenges of confinement in months of full darkness and full daylight, we talk about the importance of routine in keeping people's mental health optimal, the necessity for facts over emotions, and how to build a team from strangers with diverse backgrounds in one of the toughest environments on the planet. Tune in for an in-depth discussion on what it means to lead in extreme environments.

Tips For Leading in Tough Environments

• Leading through a crisis — Rachael's team's plane crashed during her time in Antarctica — Be poised and calm, keep your head up and your shoulders down, and be careful with your choice of words (concern and worry are not the same).

• Respect trumps harmony — Rachael explains how the "Bacon Wars" boiled down to respect. She also touches on the importance of challenging the idea, not the person, and only with facts.

• No triangles — when you're under stress and pressure, the last thing you need is someone complaining about you behind your back and absolute words are a no-no (everyone, no one always).

• Honesty resonates with people — It is powerful for a leader to admit that they don't know something with certainty, be open to admitting when you don't know something and be quick with the information when you have it; it will build trust.

• Keeping your head while on duty for 12 months, 24 hours a day — Journal, it is very cathartic and being a leader can be lonely; reach out to peers so you have someone to talk to.

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

About Our Guest

After 15 years of leading diverse and remote teams and business units, I took the jump and lead the 58th annual expedition to the edge of the world: Antarctica. It was a tough, grueling and exhausting year, but ultimately extremely rewarding and fruitful.

The intensity of this leadership role, where the leader is on-duty all day, every day, for 12 months with no respite, gave me the opportunity to road-test my leadership ideas the hard way — without the luxury of peers, a desk, or high-speed broadband! It was a "leadership laboratory" in the most extreme, hostile environment on Earth.

You can learn more about Rachael Robertson on Twitter|LinkedIn|Instagram|Facebook|Website

Book: Respect Trumps Harmony: Why being liked is overrated and constructive conflict gets results, by Rachael Robertson

Mentioned

Myers Briggs

Australian Antarctic Division

YPO

Resources

Are you looking to firmly establish your CEO or executive brand, expand your influence, or become more of a thought leader in your field? Consider my personal brand strategy mapping process and book a 20-minute complimentary phone consultation.

For more information on my service offer, contact me directly at [email protected] or visit Sterling Marketing Group.

Guy Kawasaki is the Chief Evangelist of Canva and the creator of The

Remarkable People podcast.

In this episode of Thought Talk Guy shares his thoughts on how bad times make good companies and discussed ideas from his recently published Youtube video "The Art of Perseverance: Surviving the Pandemic." In this episode, we talk about everything from taking the time to organize your inbox (and toolbox) to actionable ways to keep your business afloat while battling the feelings of failure that may arise from the current economic circumstances. Strap in, and get ready for a good laugh on top of a hearty dose of sound advice.

Tips For Persevering Through This Pandemic

• Run the right race —Entrepreneurship today isn't a sprint or even a marathon, it's more like a decathlon.

• Focus on cash — right now, your marketing isn't about being cool, it's about staying afloat; there will be no white knights and silver bullets, you are the only one who can make or break your business; don't count on help. (If you get it, it'll be a boon!)

• Cut deeper than you think — easy to say and hard to do but failure to cut spending deeply now, can create regret later.

• Tap your customer base — they are the most reliable source of business you have and skip the middleman for any transaction; go direct.

• Find your pivot for the future by asking the question: Therefore what? — this is probably my favorite of Guy's tips from our interview.

"YOU CANNOT DO AN APPLES TO APPLES TRANSLATION OF WHAT YOU WOULD DO IN FRONT OF A ROOM IN A SPEECH, ON VIRTUAL, IT DOES NOT WORK." — Karen Tiber Leland

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter|LinkedIn I Instagram I Facebook

About Our Guest

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley) and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

You can learn more about Guy Kawasaki on his Twitter|LinkedIn|Instagram|Youtube|Website

Mentioned

Canva

The Art of Perseverance: Surviving the Pandemic", by Guy Kawasaki

Guy Kawasaki's Remarkable People podcast

Calendly

Resources

Today's most successful CEOs, executives and enterprises set their sights on developing a long-term rather than a short-term strategy for building their personal and business brands.

My latest book The Brand Mapping Strategy: Design, Build and Accelerate Your Brand, really helps entrepreneurs, business owners, CEOs, and executives create their brands by design rather than by default. It also helps them gain greater influence in their industries and companies by becoming thought leaders in their field.

To find out more and order the book, go to Amazon.com

For more information on my service offer, contact me directly at [email protected] or visit Sterling Marketing Group.

Instagram used to be all about the pretty pictures, but Gayneté Jones, CEO of G.A.M.E. Changing Industries says Millennials have altered the social media landscape.

In this episode we discuss the way Millennials approach Instagram, how the way they purchase is shaping the new world of business online and why digital products are the future. Gaynete also shares her actionable tips for building a stronger Instagram audience.

Join us for an engaging and enjoyable conversation about how you can increase your social reach on Instagram.

Tips For Building an Instagram Audience

• The four audience-building must-haves — micro-posts; shareability, triggers and humor.

• Who is your ideal customer? — Find who they are following, pick complementary businesses, and reach out to collaborate on content.

• Ads are not enough — be of use to your audience: What do they want? Find a way to solve their problem.

• Don't fear the learning curve — there is no one-size-fits-all: you will have to iterate and fail before you find what works for your audience.

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter|LinkedIn I Instagram I Facebook

About Our Guest

Gayneté (Edwards) Jones is a leading Millennial mentor, keynote speaker, best-selling author, podcaster, founder of G.A.M.E. Changing Industries, and creator of Cubicle Ditch Academy.

Having studied the behaviors, fears, and desires of Millennials (and being a Millennial herself), she is the go-to Freedom Slayer to assist this often misinterpreted generation to shine brightly.

​Gayneté's mission to assist Millennial women to turn their passions into profit, creating a life of comfort, fulfillment, and freedom for themselves, has allowed her to be featured in the likes of Yahoo, MSN Money, Huffington Post, Medium, Refinery29, Thrive Global, Black Enterprise, Success.com, and many others. She regularly serves thousands of ambitious women globally through her newsletter, membership, trainings, podcast, and programs.

You can learn more about Gayneté Jones on Twitter|LinkedIn|Instagram|Website

Lucky Code: A Guide For Winning at Life, by Gayneté Jones

The Alchemist, by Paulo Coehlo

Mentioned

G.A.M.E. Changing Industries

Cubicle Ditch Academy

Resources

Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.

During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.

The feedback I give is to the point and precise: you will walk away with actions and solutions.

For more information on renting my brain contact me directly at [email protected] or visit Sterling Marketing Group.

Today's episode is densely packed with information, tips, and incredible insights on the current COVID19 crisis.

My guest today, Dr. David L. Katz, is a preventative medicine specialist and a globally recognized authority on lifestyle medicine. He is a regular guest expert on CNN, Fox News, and Bill Maher and he has just co-authored How to Eat with New York Times columnist Mark Bittman.

Strap in for a deep dive on how to imagine the future even in this state of crisis, what you can do right now to balance your immune system, the COVID-19 risk factors you can influence, and how to find your bearings when information and opinions are so profoundly polarized.

Tips For Better Health, Balance and Clarity

• Manage your risk — Dr. Katz says that aside from age, many of the risk factors for a severe COVID-19 illness can be potentially mitigated right now, including: weight, hypertension, coronary artery disease, type 2 diabetes, and inflammation.

• Find your balance — Good immune systems are balanced, adjust what Dr. Katz calls the 6-cylinder engine of your lifestyle: Feet, Fork, Fingers, Sleep, Stress, Love.

• Invest in yourself — In this time of loss of structure, build a program for your health: take better care of yourself. That's one less thing you will have to worry about.

• Reduce your stress — Be proactive about managing your stress levels. In addition to exercise, there are a myriad of free meditation, relaxation, and mindfulness tools online.

• Diet ID — Normally a B2B tool, Dr. Katz has opened up his DietID tool to the public during the Coronavirus crisis; follow this link, take the quiz, and start optimizing your immunity through diet. https://www.dietid.com

• Stay informed with the facts. Dr. Katz offers a few ideas on how to find reliable sources of information: look at credentials, training, and temperament, and don't only shop for people who agree with you. You can also visit True Health Initiative Total Harm Minimization for information and resources.

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally published business books which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter|LinkedIn I Instagram I Facebook

About Our Guest

David L. Katz, MD, MPH, FACPM, FACP, FACLM is a Preventive Medicine specialist and globally recognized authority on lifestyle medicine. He is the founding director of Yale University's Yale-Griffin Prevention Research Center (1998-2019). The recipient of numerous awards for teaching, writing, and contributions to public health, Katz was a 2019 nominee for a James Beard Foundation Award in health journalism and has received three honorary doctorates. He holds multiple U.S. patents; has over 200 peer-reviewed publications; has published many hundreds of on-line and newspaper columns; and has authored/co-authored 17 books to date, including multiple editions of leading textbooks in both nutrition and preventive medicine. Recognized by colleagues as the "poet laureate of health promotion," Katz has given keynote addresses in all 50 United States and in countries on six continents. He has appeared on most major media outlets and reaches a social media following of nearly one million.

He is the co-author with Mark Bittman of the acclaimed book How to Eat: All Your Food and Diet Questions Answered.

You can learn more about Dr. David Katz on Twitter|LinkedIn|Website

Mentioned

"The Last Conversation You'll Ever Need to Have About Eating Right," by Mark Bittman and Dr. David L. Katz

"Is Our Fight Against Coronavirus Worse Than the Disease?" by Dr. David L. Katz

True Health Initiative

Diet ID

Cuisinicity

Resources

Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.

During this one hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.

The feedback I give is to the point and precise: you will walk away with actions and solutions.

For more information on renting my brain contact me directly at [email protected] or visit Sterling Marketing Group.

How can we keep giving during the COVID-19 crisis, when many of us have seen our livelihoods negatively impacted? In order to address this question and shed light on how giving can change our lives, I welcome Jennifer Rose Santi to the show!

Jenny founded the philanthropy services firm Saint Partners and has been a charity advisor to some of the wealthiest people on earth for the past 13 years. She is the author of the acclaimed book The Giving Way to Happiness: Stories & Science Behind the Life-Changing Power of Giving.

She joins me in a discussion that ranges from keeping your gifts from becoming a burden, what wealthy and normal donors can learn from each other to the effects of giving on the brain!

Tips For Giving Your Way To Happiness

• Charity isn't only about money — you can give time (reaching out to a neighbor in times of crisis is a good example).
• The five ways giving will change you — find your purpose, find your calling, recover from trauma, build relationships, and feel significant.
• Align your philanthropy to your passion — Going beyond passive giving may be the key to finding joy in charity.
• The importance of others in your own growth — before passing, Maslow revised his pyramid of needs: beyond self-actualization lies self-transcendence.
• Experiment! If the charity doesn't fit, don't give up on giving; find a cause that suits you better.

"A CURRENT EXAMPLE OF SELF-TRANSCENDENCE IS BILL GATES AND THE WAY HE'S REALLY BEEN STEPPING UP AS A LEADER DURING COVID-19." — Karen Tiber Leland, Sterling Marketing Group

"THE REALITY IS THAT EVEN FOR PHILANTHROPY, BRANDING MATTERS." — Karen Tiber Leland, Sterling Marketing Group

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally published business books which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter|LinkedIn

About Our Guest

Jenny Santi is a philanthropy advisor to some of the world's most generous philanthropists and celebrity activists. In 2013 she founded Saint Partners, a philanthropy services firm founded upon the vision that great wealth should lead to great philanthropy.

For five years beginning at only 28, she served as Head of UBS's award-winning Philanthropy Services department based in Southeast Asia. She holds an MBA from INSEAD, attended the Wharton School of Business and New York University's Center for Philanthropy & Fundraising, and is a Chartered Advisor in Philanthropy. She serves on the board of the Desmond Tutu Peace Foundation (USA).

She is the author of the acclaimed book The Giving Way to Happiness: Stories & Science Behind the Life-Changing Power of Giving.

You can learn more about Saint Partners or about Jenny on Twitter|Facebook|LinkedIn

Resources

Do you think you might benefit from one-on-one branding and marketing and consulting? If so, you might want to consider booking a Rent My Brain session.

During this one hour, no-holds-barred consulting session, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.

The feedback I give is to the point and precise: you will walk away with actions and solutions.

For more information on renting my brain contact me directly at [email protected] or visit Sterling Marketing Group.

Welcome to the first Thought Talk chat Tuesday, a weekly informal discussion with some of my close friends and colleagues. I am so very happy to welcome my guest Michelle Young — a great, great friend, enough so that we have had to promise not to swear!

Tune in for a fun chat about why I said Michelle couldn't call herself a life coach, how this COVID-19 quarantine is an introvert's heaven, and what Michelle and I plan to do with this time that has been given to us.

Chat Tuesday Tidbits!

My quarantine time well spent:

• Avoid COVID-19.
• Improve your business.
• Broaden your horizons through art or culture.

Michelle's quarantine time well spent:

• Put your back-burner projects back in front.
• Honor who you are and what you want; it matters.

"I DON'T CARE IF YOU'RE RIGHT OR LEFT, GOVERNOR CUOMO IS A SHINING LIGHT OF LEADERSHIP RIGHT NOW." Karen Tiber Leland, Sterling Marketing Group

About Karen Tiber Leland

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

She is also the best-selling author of nine traditionally published business books which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

Get in touch with Karen on Twitter |LinkedIn

About Michelle Young

Michelle Young is a speaker, teacher, coach. She is a wife, a mother, an artist, a writer. She is a traveler. She is excited to listen to you, quick to laugh with you; find out more by getting in touch with her through her Website |Facebook |Instagram |Twitter |Pinterest |LinkedIn or email her at [email protected]

Resources

Shoutout for Noom — the eating like a normal human program. For more information about Karen Tiber Leland and Sterling Marketing Group please contact [email protected].