00:00 - Giving away expertise on every call 

00:07 - Thanks and disappear 

00:18 - We built a paid diagnostic 

00:32 - Team pushback 

00:42 - First call sold second call sold third call sold

00:54 - 100% close rate

01:02 - Free advice trains people to take and leave 

1:18 - The call is the sale 

1:28 - You already have a product you just have not priced it