In this week’s masterclass, I invite you to rethink your entire growth strategy—by starting with the feelings your company creates.

Whether your company is stalling, struggling to retain customers, or just feels "off" internally, it may not be a product or process problem—it's an experience problem.

Enter the Three Customer Experience Improvements Selector™.

In this masterclass, you’ll learn how to:

• Spot the emotional moments that are quietly eroding loyalty
• Prioritize 3 changes big enough to matter, small enough to execute
• Design a company people love to work for and buy from

Because in the end, culture is built—or broken—one experience at a time.

Takeaways:

• Customer Experience = Emotional Journey It’s not what you sell, but how people feel when they engage with your brand, team, and service.
• You serve two customers Your clients and your team members—both deserve remarkable experiences that build loyalty and connection.
• Stalled growth = Experience problem Even satisfied customers and high-performing employees will quietly disengage if experiences stagnate.
• Start with 3 Three improvements—big enough to matter, small enough to execute—can radically shift your growth trajectory this quarter.
• Improvements create culture What you choose to improve reveals what you value. When your team feels seen, culture scales with you.

Burning Questions Answered:

1. Why does great Customer Experience start with your team?
2. How many changes do you need to spark real impact?
3. Why do founders overlook Customer Experience?
4. What’s one quick way to improve retention?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

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Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/