The principal focus of today’s discourse is the pivotal concept of "Three Feelings to Cultivate," which serves as an essential element for fostering emotional resonance within your organization and ultimately propelling its growth.

As we navigate the intricacies of customer interactions, we must confront a fundamental inquiry: how do our customers feel post-engagement?

This episode elucidates the transformative power of emotions, positing that the cultivation of specific feelings is not merely an ancillary consideration but a cornerstone of customer loyalty and satisfaction.

Through a series of illustrative examples, we demonstrate how the strategic embedding of these emotions into every touchpoint can invigorate brand experiences and forge lasting connections. Join us as we embark on this enlightening journey to redefine the emotional landscape of your business, ensuring that every interaction resonates deeply and meaningfully.

Takeaways:

• Incorporating emotional resonance into business practices can significantly enhance customer loyalty and satisfaction.
• Businesses must prioritize understanding and measuring customer emotions to drive meaningful connections and growth.
• Identifying and cultivating three distinct feelings can transform customer experiences and foster brand loyalty.
• Effective customer engagement requires businesses to transition from transactional interactions to emotional transformations.

Chapters:

00:03 Introduction to Emotional Resonance in Business

01:45 Three Key Feelings to Cultivate

09:51 Understanding Customer Emotions

20:16 Understanding Customer Emotions and Journey

25:43 Transforming Customer Feelings Throughout the Journey

28:40 Transforming Feelings in Customer Experience

36:07 Exploring the Force for Good Toolkit

Burning Questions Answered:

1. What’s the #1 reason customers remember a brand?
2. Why does customer loyalty feel so unpredictable?
3. What causes the emotional “drift” as companies grow?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

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Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

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