Chris Targett sits down with Terry Blackburn, who narrates his remarkable journey from construction sites to the pinnacle of entrepreneurial success with his ventures, Bespoke Financial and Mortgage Genie. Listen in as Terry reveals the pivotal challenges and challenges that propelled him forward, the critical importance of sculpting a business that thrives independently, and the indispensable role of astute recruitment and savvy mortgage marketing strategies in fuelling business expansion.
Terry doesn't hold back on sharing the secret sauce: a robust sales skillset is the backbone of success in the financial services arena. He and Chris demystify the art of sales within mortgage brokering, urging advisors to proudly wear their sales identity as a badge of honour. They unfold the blueprint for effective lead generation for mortgage advisers, covering both the avenues of paid and organic strategies, and underscore the art of following up to transform leads into loyal clients.
Moreover, Terry introduces the Wealthy Advisor Club, a sanctuary for financial advisors seeking to elevate their game and achieve unparalleled success. They also touch upon the game-changing impact of employing support staff, which not only optimises operational efficiency but also ensures mortgage advisers can focus on what they do best.
Whether you're a seasoned mortgage adviser seeking to refine your social media for mortgage advisers strategy, or you're just starting out and looking for reliable lead generation tactics, this episode packs a wealth of knowledge, tips, and encouragement to help you elevate your mortgage marketing game and secure more business through the power of social media.