Visitors often leave because they can’t picture how your service fits their real life. This episode teaches a low‑effort pattern: publish three concise customer‑path snapshots (30–45 seconds or a single readable card each) — for example: Quick Fix, Planned Project, and Ongoing Partner. Catherine opens with a relatable micro‑case where one decision aid halved clarifying emails, then explains why narrative clarity reduces friction. Leo gives visual rules for cards, microcopy patterns (outcome, timeline, typical price band, one-line next step), and placement options so the snapshots feel like helpful signposts, not sales pages. You’ll get a weekend publish checklist, paste‑ready copy for three archetypes, accessible caption/transcript guidance for short audio/video variants, simple measurement (reply quality, time‑to‑book), and a conservative rollout so you can test one page this week. Practical, humane, and designed to protect time while turning curious visitors into clearer enquiries.