We've been doing the entrepreneur game for 15 years now. My how time flies. During that time, we've raised a number of rounds, for us and for companies we help advise, and been through a few processes.

There are a lot of ways to raise money- many of which are glamorized. However, at its core, raising money is finding a partner you'll be working with for a long time. Years not months in most all cases if things go very well. Which makes it a two way street.

Sure, you'll read that your job is to "sell investors" much like selling a product. And that's true, but not at all costs. This relationship is far different. Just spend some time reading the horror stories to counterbalance the unicorn love-fests. And remember: They're called unicorns due to how rare they are.

As we've been blessed to spend time with great investors, many of which have no social media or conference presence at all, we've gotten to hear how they look at prospective investments.

Here are the three most common pieces of online advice given to founder we don't find helpful