The constant change hitting health care from all sides means that our field now qualifies for a term that’s traditionally been used exclusively in academic and business circles: VUCA, short for Volatility, Uncertainty, Complexity and Ambiguity.

In this podcast, Andy Shin, Chief Operating Officer of the AHA’s Center for Health Innovation talks with Greg Bunch, Adjunct Professor of Entrepreneurship at the University of Chicago Booth School of Business, about VUCA in health care, and how a culture of innovation can be the key to success. Their conversations serves as a preview to an upcoming one-day course on Building a Culture of Innovation being offered by the AHA in Chicago this spring.