Have you ever wondered what it takes to thrive in the highly competitive real estate market? Our guest, Michael Schiff, a seasoned real estate expert, takes us on his journey from his early career decisions to his path to becoming a successful real estate agent in 2004, providing us with a unique perspective of the real estate world. Michael candidly shares his experiences, including the effects of the 2008-2009 housing crash and the importance of aligning with the right agents, all while maintaining a strong team culture. 

The second part of our discussion with Michael gets into the nitty-gritty of generating leads, recruiting agents, and maneuvering through the challenging real estate market post-housing crash. Michael sheds light on his switch from Keller Williams to EXP, highlighting the benefits of EXP in terms of compensation plans, resources, and access to a supportive nationwide network. We also delve into the pivotal role of transaction coordination and how being part of a large real estate organization can provide numerous benefits.

In the final leg of our enlightening conversation with Michael, we explore his strategies for marketing his team's listings, building client trust, and working with various forms of real estate financing. From analyzing the potential risks and rewards of investing in multi-family properties to navigating the challenges of training agents to work with investors, Michael uncovers a wealth of information. By the end of this episode, you will walk away with a deeper understanding of the intricate dynamics of the real estate world, agent recruitment strategies, and effective marketing techniques. Get ready for a hefty dose of knowledge and insights!