Amy P Wilkins is joined by Meb Francisco, a dynamic figure in data technology and leadership. Meb reflects on her transition from multicultural analytics to a tech-centric role, highlighting the challenges and growth in the "messy middle", or as she calls it, the "arid desert." Through personal anecdotes, Meb offers insights on leadership, the power of embracing uncertainty, and the value of reflection to inspire listeners to embrace their own career challenges.
Meb Francisco delves into how acknowledging one's imperfect preparedness can act as a springboard for personal and professional development. This episode is packed with central themes such as vulnerability, self-awareness, navigating career transitions, overcoming self-doubt, seizing opportunities, and the importance of community support. By sharing her journey through professional deserts, Meb encourages listeners to tackle daunting challenges with resilience and see them as opportunities for growth. Her motivational message focuses on building empathy, assisting others through their own challenges, and recognizing the transformative potential of embracing difficult transitions.
Key Takeaways
- Embrace Vulnerability: Meb emphasizes recognizing personal gaps and being open about them as a key to growth and learning.
- Community and Support: Lean on your community and be vulnerable enough to ask for help when needed.
- Learning Through Experience: Facing difficult challenges can lead to immense personal growth and empowerment.
- Recognition of Past Successes: Remember times you have overcome similar challenges, boosting confidence to face new ones.
- Empathetic Leadership: Use personal experiences to support and uplift others in their professional journeys.
Meb Francisco Quotes
After you go through that desert and you realize you come from the other side, you realize how much you've grown.You miss every opportunity you don't take.Nobody was giving you this role; you earned it. That seat is yours.Nobody is born knowing. So if it could be taught, it could be learned.Embrace that messy middle. You'll thank yourself for it tomorrow.There's something that you have that they need. Own the worthiness that is in you and understand the value that only you can provide.When somebody extends a hand and says I'm here to help believe them, lean into them.There is power in saying, I'm not where I want or think I should be.
Mentioned in this Episode
About Mebrulin "Meb" Francisco, EVP of Data Product, choreograph, A WPP Media Brand
Meb Francisco leads a team of data operations, engineers, AI specialist and compliance teams responsible for integrating both structured and unstructured data to extract value in every signal. She is a strategic data partner with a 20-year career, specializing in developing advanced audience strategies, data solutions, and tech stack integrations.
Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring audience insights and analytics to the forefront of the discussion. Her mission is to inspire, inform, and push the boundaries on how data can be used to drive business results. Meb has worked with major marketers across a broad range of products and service including: Coca-Cola, Bayer, Astellas, Walgreens, Target, eBay, Uber, Nestle, NBC Universal, MARS, Citi, among others.
She holds an Executive Diploma in AI in Business from Oxford University, and a Master's of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She sits on the board of She Runs It, an organization focused on helping women lead in Marketing, Media, and Tech. Notably, she led the deployment of the Covid Vaccination Demand Model for Walgreens, earning multiple industry awards, including the iCOM Data Creativity awards, Best use of real time Marketing at the Festival of Media, the Grand Prix Internationalist Innovation Digital solutions award, and the Echo Gold Award from the ANA master's in Data and technology, among others. She is also part of the 2022 Adweek all-star class, representing the top 19 Media Executives driving media agency evolution.
Mebrulin "Meb" Francisco LinkedIn Profile
About Amy P Wilkins
Amy P Wilkins is a leadership coach, former media executive, and the founder of Choose Awe—a coaching practice devoted to helping women leaders navigate transitions with clarity, courage, and self-trust. After decades in senior leadership roles, Amy now empowers women to lead with purpose and thrive through the "messy middle" seasons of life and leadership.