Through the Line with Andy Bargery

Through the Line with Andy Bargery

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Through the Line with Andy Bargery episodes

  • Buying and Selling Agencies with Tom Lewis
    A common goal for many agency founders is to grow their business to a size big enough to sell. Very few understand what this takes, let alone realise that vision. It's a tricky path, fraught with pitfalls and many terminologies to bamboozle the unwary.
    Fortunately, experts are on hand who know this space inside and out. People like Tom Lewis, who has spent a good chunk of his career buying agencies for holding companies and now for private equity. Thankfully Tom agreed to join me on the podcast to chat about his experiences and lay out some advice for agencies going on the journey to exit or even growing through acquisition.
    If you are interested in selling or buying, Tom's words of wisdom will be a great help.
    41 min
  • Going Large with Daniel de la Cruz

    Very many agency owners have a view of growing their business to a point where they can sell or hand it over to a management team. But, often, agencies reach around 15-20 people and hit a glass ceiling. They struggle to get beyond this milestone.

    In this conversation, Dan de la Cruz from Polymensa joins me to chat through the biggest changes agencies need to make to keep growing. Things like having a leadership team in place, a core of senior marketers to take the load of the founders, establishing a vision, and much more.

    If you are interested in growing your agency from small to medium and beyond, Dan shares some great ideas and advice to help you along the way.

    34 min
  • Getting Paid with Sophy Francis
    When you run an agency, creative shop, or any service-based business, you will come up against a client that doesn't want to pay their invoice. It's not if but when. Sometimes you can see it coming, most times you can't. So what do you do about it when your invoices sit unpaid? What's the process for recovering your fees?
    Join Sophy Francis from Element Global and me as we explore our experiences of chasing non-paying clients. We've both been through the mixer with non-paying clients and ended up winning through the County Court system. If you are currently chasing payment, you can learn a thing or two from our experiences about what to do next. If you're in the fortunate position of not yet having ti fight to get paid, have a listen. It will help you prepare for the inevitable. And it is inevitable (if you provide any credit to your clients).
    44 min
  • Christine MacKay on Agency Culture
    What is agency culture? What does it mean to say there’s a great culture in a business? Is it a table tennis table and free beer on Fridays, a fancy coffee machine, or the fact your team can make toast at your expense 24/7? Maybe it’s flexible working or the open-door policy with the exec team.
    Listen to this episode of Through the Line as Andy Bargery talks with Christine MacKay of animation studio, Salamandra. Christine explains some of the elements of culture at her agency business that have enabled it to grow to 16 people in three locations in the last 8 years.
    29 min
  • The Science of Client Relationships with Paul Phillips
    There isn’t much more important in agency life than the relationships you build with your clients.
    And yet, building client relationships is something I have never received any formal training in. It’s just something you learn on the job.
    What if I tell you there’s an equation for what forms great client relationships. Better still, what if I invited an agency pro and expert on client relationships to explain it? Look no further.
    In the latest episode of Through the Line, Paul Phillips joins me to explore the ‘Trust Equation’, developed by David Maister in his famous text, The Trusted Advisor and what this means for improving agency and client relationships.
    34 min
  • Building a Remote Agency with Kathryn Strachan
    The pandemic has had a dramatic impact on how we build teams. In agency land, we are challenged with a workforce that no longer expects to be tied to an office eight hours a day, five days a week. That's quite a shift.
    In this episode of Through the Line, I explore how to build remote teams with Kathryn Strachan from Copyhouse - an agency she has grown to 26 remote employees during the pandemic.
    43 min
  • Rayhaan Moughal on Financial Management for Agencies
    Nobody goes into running agencies because they love financial management. Whatever flavour of agency you run, your first love is likely to be design or banding, and not bookkeeping, cash flow and balance sheets.
    But, if you're going to be successful, you will need an intimate understanding of how to manage, understand, interpret, and make decisions based on your finances. That's where people like Rayhaan come in. They help agency entrepreneurs use their financial data to make critical decisions. You know, things like whether you can afford to hire new staff, how much to keep in reserve for the tax man, or even how to manage your affairs, so you pay less (the right amount) of tax.
    Listen to the latest episode of Through the Line as Rayhaan explains his processes for sound financial management, planning for tax, valuing your business, getting ready for exit and a whole lot more. Finance may not always be the most exciting part of running an agency, but it's bloody important.
    36 min
  • Understanding Agency Finance with Stacey Borrow
    Understanding agency finance may not be what gets you out of bed in the morning. I'd bet my kids' college fund that accounting is at the bottom of the list of what gets you excited about running your agency. But, frankly, it could hardly be more critical if you want to survive, thrive and eventually exit your agency.
    The great news about accountancy is that there are loads of great and affordable software packages that can help you keep compliant. On top of that, there are people like Stacey Borrow from Profit By Design. Stacey is a management accountant, which means she helps you look forward with your numbers and use that knowledge to make informed decisions. Stacey joins me on the podcast to explore the five areas of finance that agency owners should focus on to save costs, make more money and free up time.
    I hope you enjoy the show.
    46 min
  • Agency Lead Gen with Christian Banach
    Lead generation is one of those issues we like to talk about in agency land. We're on a constant cycle of business development because, frankly, it's how the agency world operates. Not only do we have to focus on keeping our clients happy, but for survival and ultimately growth, we also must bring new clients and projects on board all the time.
    The problem is, many of us are bad at lead generation. Like the proverbial plumber whose toilet doesn't flush or cobbler with holes in her shoes, we fail to get a marketing process in place for consistently and predictably winning new business. That's where Christian Banach comes in with his PROPEL system; a way of building a reliable, trustworthy and predictable lead generation engine for agencies. One based on value add, being "professionally persistent", and starting with your prospects' problem in mind, not just pitching around a generic creds deck.
    Listen in to find out more.
    42 min
  • Starting Agencies and Marketing in China with Sabrina Wan
    If you have ever looked at the size and the complexity of the Chinese market, you will know it's both massive, exciting and terrifying, all at the same time. Yet, the opportunity is enormous, especially for us Brits. It seems Brand Britain is a big deal for Chinese consumers. But, making it in China takes experience, money and contacts. That's where specialist agency Dawn Rider comes in. Set up by family team Sabrina and Terence, the duo uses their know-how and connections in China to help Western brands enter the market. They've been doing it for a couple of decades and know about how to succeed.
    Listen and get up to speed on marketing in China, the massive opportunity of social e-commerce, and the experience of setting up a new agency on the other side of the planet.
    53 min

About Through the Line with Andy Bargery

From the publisher's feed

Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared.

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