Through the Line with Andy Bargery

In this show I talk to Russell McAthy from marketing attribution consultancy Deliver Insight. Russell introduces what attribution is and how it links to understanding the lifetime value of a customer. We talk about what attribution means for brand and performance marketing, how you can use attribution and digital metrics to make tactical marketing decisions in a cross channel, online and offline world and for both consumer and b2b marketing.

You can find out more about Russell and the companies and products he talks about in the show here:

www.russellmcathy.com

www.deliverinsight.co.uk

www.visscore.com

In this episode we talk to Will Nicholson and Nigel Foote from content agency TVN. They are experts at producing content for marketers and with the glut of content pouring at us each and every day, Will and Nigel talk us through some tools and techniques us marketers can use to make sure our content gets seen by our target audience. It's interesting stuff. You

James Murray is the UK lead for search advertising at Microsoft. In 2015 James was spotted talking about a revolution in search and the idea that search is becoming the new electricity. With those provocative statements, we felt the need to get him to explain and so James joins the show to talk us through his vision of search marketing in 2016 and beyond. He describes some core tips for how search marketers to make sure they get the best return on their ad spend too. Thanks for joining us James.

Mev Bertrand, Head of Research at market research agency Neuro Insight, explores how using a neuroscience research technique called Steady State Topography has helped brands such as Birds Eye to achieve significant gains in advertising performance. Mev also spoke at the recent Techmap meetup in London on the same topic and you can see her presentation at https://youtu.be/sJe2kan0hXA. You can find the research Mev mentions at www.neuro-insight.com.

We spoke to Simon Daniels about the importance of; people, strategy and planning when deciding on a CRM and automation platform.

We talk to Richard Young, Director of CRM Sales, EMEA for Bullhorn about; what CRM does, and does not do, how to understand the effectiveness of your new CRM, and bringing relationships back into sales and marketing.

We sat down with Tim Baker of DataSift. Talking about Facebook Topic Data, the ever-increasing volume and velocity of social data, and where big data is most useful to most marketing professionals.

Mat Morrison, the self proclaimed living social media joined us at techmap in London on June 2nd 2015, to talk about the value of influencer marketing. This recording of his talk will help you to understand whether/how to build influencers into your campaigns effectively.