🎙️ Episode 31 — Behind the Lead Machine: Megan Beattie of Tony Hoty Training & Consulting

In this episode of Through the Noise, I sit down with Megan Beattie, one of the home service industry’s strongest voices in CSR performance, outbound strategy, and high-conversion systems. From telemarketing floors to leading multi-million-dollar call teams, Megan brings a level of clarity to sales that most businesses overlook.

We dig into the core drivers of real growth:

• How Megan builds outbound teams that consistently produce results.
• Why old leads and past customers are your fastest revenue wins.
• What owners get wrong about CSRs, scripts, and conversions.
• How smaller companies can create simple outbound systems that scale.

If you're ready to turn quiet phones into consistent opportunity, this conversation will challenge the way you think about sales, leadership, and growth.

👉 Tune in and learn how to turn every lead, list, and conversation into real revenue.

#ThroughTheNoise #MeganBeattie #HomeServiceGrowth #CSRTraining #OutboundSales #LeadGen #BusinessLeadership

🎙️ Episode 30 — Building Businesses That Last: Mickey Lyles of Immeasura Growth Partners

In this episode of Through the Noise, I sit down with Mickey Lyles, founder of Immeasura Growth Partners, to talk about what it really takes to build a sustainable, scalable business. From humble beginnings on a dirt road in South Carolina to helping companies grow and sell for millions, Mickey brings decades of experience in leadership, financial discipline, and business fundamentals.

But this conversation goes deeper than metrics — it’s about mindset, balance, and defining success on your own terms:

• The three choices every entrepreneur must make — time, money, or control.
• Why fundamentals beat fancy tactics every time.
• How to save before you hire and plan your next big move.
• Why AI still can’t replace human connection in sales and service.
• What private equity buyers really look for (and often ruin after acquisition).
• How to build repeatable systems and create real legacy without burnout.

If you’re ready to stop chasing hacks and start building something that lasts, this episode will show you how to lead smarter, scale sustainably, and find peace in the process.

👉 Don’t miss this powerful conversation with Mickey Lyles on Through the Noise.

#ThroughTheNoise #MickeyLyles #BusinessGrowth #Entrepreneurship #Leadership #HomeServiceBusiness #PrivateEquity #AI #TimeMoneyControl #ScalingBusiness

🎙️ Episode 29 — From Prison to Purpose: David Carroll of Dope Marketing

In this episode of Through the Noise, I sit down with David Carroll, founder of Dope Marketing, to unpack one of the most powerful comeback stories in entrepreneurship. From prison at 21 to running a $100M company, Dave’s journey is raw, unfiltered, and deeply human. He shares how getting stabbed, rebuilding from nothing, and meeting his wife Brynn at a strip club became the unlikely foundation for a life of discipline, gratitude, and purpose.

But this conversation goes way deeper than business—it’s about identity, redemption, and the courage to change:

• How Dave went from a self-destructive lifestyle to leading 100+ employees.
• The moment that forced him to quit drinking and rebuild his marriage.
• What it really means to trust yourself and outgrow old versions of who you were.
• How slowing down, facing truth, and redefining success changed everything.
• Why clean data and AI adoption are the keys to the next era of business.
• Lessons on leadership, accountability, and showing up for the people who depend on you.

If you’ve ever felt trapped by your past or unsure how to level up without losing yourself, this episode will hit deep.

👉 Don’t miss this raw and inspiring conversation with David Carroll on Through the Noise.

#ThroughTheNoise #DaveCaroll #DopeMarketing #Entrepreneurship #Leadership #Redemption #BusinessGrowth #HomeService #Authenticity #AIinBusiness #Mindset

🎙️ Episode 11 — Building Better Teams: Shawn Day of Hire Lead Chill

In this episode of Through the Noise, I sit down with Shawn Day, co-founder of Hire Lead Chill, to talk about what it really takes to solve one of the biggest pain points in business—hiring and keeping great people. From managing over 100 employees to building a nationwide recruiting company, Shawn shares how he turned frustration into a business model that’s reshaping how the home service industry hires.

We dive into:

• How Shawn went from owning a cleaning company to founding Hire Lead Chill
• The difference between recruiting and marketing (and why they’re the same thing)
• Why speed and ego are the biggest killers in hiring
• How to use core values to attract the right people and keep them longer
• What it really means to “build a bench” and always be recruiting
• The balance between automation, AI, and human connection in hiring
• How Hire Lead Chill became the first to bring this model to home services

If you’ve ever struggled with finding good people—or keeping them—this episode will change the way you look at recruiting, leadership, and team culture.

👉 Don’t miss this conversation with Shawn Day on Through the Noise.

#ThroughTheNoise #ShawnDay #HireLeadChill #HomeServiceBusiness #Leadership #Recruiting #Entrepreneurship #BusinessGrowth #TeamBuilding

🎙️ Episode 27 — Leadership, Gutters, and Growth: Colin DeHaan of Gutter Launch

In this episode of Through the Noise, I sit down with Colin DeHaan, known as “Cowboy Colin,” a decade-deep entrepreneur in the gutter industry, mentor to thousands, and a man who calls leadership his true superpower. From small-town Michigan roots to building a business that thrives beyond his presence, Colin’s story is packed with grit, lessons, and perspective.

This conversation isn’t just about gutters — it’s about what it takes to lead, grow, and build with purpose:

• How Colin went from teaching dreams to sales, and eventually found his calling in gutters.
• Building a company in a county of just 30,000 people — and scaling it past himself.
• Why authentic core values drive every decision, from customers to employees.
• The power of hard conversations, leadership at every level, and equipping people to step up.
• Insights on growth, coaching, and the systems behind Gutter Launch and Gutter Mastermind.
• Why your business should be a tool for your life, not your entire identity.

If you’re a business owner looking to scale smarter, lead better, and design a life beyond the grind, this episode will challenge and inspire you.

👉 Don’t miss this episode of Through the Noise with Colin de Hann.

#ThroughTheNoise #ColindeHaan #Leadership #Entrepreneurship #HomeServices #BusinessGrowth

🎙️ Episode 26 — Numbers, Business, and Balance: Dan Platta of Best Damn Bookkeeping

In this episode of Through the Noise, I sit down with my good friend Dan Plata — the numbers nerd with a knack for making the complicated simple. From corporate accounting to running Best Damn Bookkeeping, Dan has built a career helping entrepreneurs cut through financial chaos and make smarter decisions.

But this conversation goes deeper than balance sheets:

• Dan’s journey from corporate America to small business ownership
• How he blends his “nerdy redneck” personality into leadership and entrepreneurship
• Why knowing your numbers is the key to scaling without losing your sanity
• Lessons on resilience, balance, and creating a business that serves your life

If you’ve ever felt buried in the numbers or wondered how to run a smarter, more intentional business, this episode will give you clarity and perspective.

👉 Don’t miss this episode of Through the Noise with Dan Plata.

🎙️ Episode 25 - Maintenance Programs That Scale: Deland Moghimi of Perfect Pear Roof and Exterior Cleaning

In this episode of Through the Noise, I sit down with Deland Moghimi, a 19-year vet in exterior cleaning and the mind behind a simple, scalable residential maintenance model. Coached by leaders like Pat Clark and influenced early by Howard Partridge, Deland went from juggling 26 services to building a subscription program with 95% retention, clear pricing, and predictable work for techs.

But this conversation goes deeper than “sell a plan,” we get into the real engine behind it:

• From missions and property management to home services.
• The shift from one-off jobs to recurring revenue.
• Why simplicity and transparency build client trust.
• Bleach as an oxidizer and why chemistry matters.
• Building systems that lower tech turnover.
• Selling a plan in under 15 minutes.

If you’re in pressure washing or any home service and tired of feast-or-famine, this one will challenge how you price, schedule, and scale.

👉 Don’t miss this conversation with Deland Moghimi on Through the Noise.

#ThroughTheNoise #PressureWashing #HomeService #RecurringRevenue #MaintenancePlans #Sales #Leadership #Entrepreneurship

🎙️ Episode 24 — Behind the Sales: Chuck Thokey of Top Rep

In this episode of Through the Noise, I sit down with Chuck Thokey, co-founder of Top Rep and one of the nation’s leading sales trainers. Known for coaching thousands of reps and helping companies add millions in revenue, Chuck has built a reputation as a master motivator and mentor.

But this conversation goes deeper than sales tactics — we explore the story behind the man:

• How Chuck’s early career shaped the leader he is today.
• The turning points that took him from aerospace engineer to national sales coach.
• What it really takes to build a high-performance sales culture.
• Lessons on leadership, mindset, and building a legacy beyond numbers.

If you’re in business, sales, or leadership, this episode is packed with insights to challenge the way you think and inspire you to push further.

👉 Don’t miss Episode 24 of Through the Noise with Chuck Thokey.

#ThroughTheNoise #ChuckThokey #TopRep #SalesTraining #Leadership #Entrepreneurship

🎙️ Episode 23 — Lighting the Path with Ryan Lee

In this episode of Through the Noise, I sit down with Ryan Lee, founder of Landscape Lighting Secrets and one of the most influential voices in the outdoor lighting industry.

Ryan shares his journey from building a local lighting company to becoming a national leader, trainer, and coach for contractors who want to scale with high-end outdoor lighting. We dig into:

• How he turned his passion for lighting into a movement.
• The biggest mistakes contractors make when selling premium services.
• Why mindset and vision matter just as much as tools and techniques.
• How to create a business that runs on systems — not stress.

If you’ve ever thought about adding lighting to your business, or you just want to hear from a leader who’s built a true legacy in the trades, this conversation will inspire and challenge you.

👉 Tune in now to Through the Noise Episode 23 with Ryan Lee.

#ThroughTheNoise #RyanLee #LandscapeLightingSecrets #Entrepreneurship #BusinessGrowth

🎙 Through the Noise with Trevor Steel — Episode 22 | Married to the Business (with Fred & Christine Hodge + Ashby Steel)

In this special episode, I’m joined by Fred & Christine Hodge of Clearview Washing in New Jersey, along with my wife Ashby Steel, VP of Clean Image Pressure Washing and Broker-in-Charge of Steel Realty.

We dive deep into what it means to be married to the business — the unique challenges, opportunities, and dynamics that come when your spouse is also your business partner.

🔥 What you’ll hear in this episode:

Fred’s story of starting Clearview Washing from scratch in 2004 and growing it into a powerhouse exterior cleaning company

How Christine transformed their business operations and later launched The Process CEO, helping other service companies systemize and scale

Ashby’s perspective on balancing marriage, entrepreneurship, and leadership as she helps drive growth at Clean Image and manages her real estate career with Steel Realty

The unfiltered truth about dividing roles, handling conflict, and protecting relationships while running businesses together

Practical advice for couples who are in (or considering) business partnership with their spouse

This episode is packed with raw honesty, lessons learned, and a ton of wisdom from entrepreneurs who live at the intersection of family and business.

👉 Don’t forget to subscribe for more real conversations with leaders who inspire me to keep pushing Through the Noise.

📺 Watch more Through the Noise episodes:   / @trevorwsteel  

🎧 Listen on Spotify: https://open.spotify.com/show/7Fq9yMJ...