This week, we start a holiday miniseries to help you and your team watch the future better. Today, we go back in time to understand what Amazon Go has been trying to do for the last 8 years, and what we can learn by looking beyond "the shiny things" to see the innovation system in the background. By learning these skills, you and your team will set yourself up for success in 2022. This is a slightly longer than usual Throwforward Thursday, but I hope you find it valuable to come "behind the scenes" with me as we learn how to watch the future.