A short message meant to encourage, inspire, and serve as a call to action, THURSDAY FIRE is posted weekly. This is the 278th THURSDAY FIRE, written by BUILD Founder Ben Rogers on January 9th, 2025. To request a THURSDAY FIRE in print or to learn more about leadership development with BUILD, please visit www.buildthearmy.com or email [email protected]. Our mission is to build an army of Disciplined Leaders. Thanks for helping us build the army!