It’s easy for pastors and church leaders to dream big about ministry—new programs, new outreach, new initiatives—only to realize we don’t actually know the people we’re trying to reach. In this episode, we take an honest look at what happens when we try to pastor a community we haven’t taken the time to learn. We’ll unpack why listening matters more than launching, why presence beats programs, and how Jesus models a ministry rooted in real relationships—not assumptions.

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