Carly Straughan is the Founder of QLINE Consulting, which helps attraction operators select the best technology that fits their venue. In this interview, Carly shares how her background in ticketing allows for her to assist in making the best decisions for implementation.

Key takeaways:

• In many cases, venues express that they need a certain tech application, when instead they should be striving to solve a specific problem
• The best ticketing experiences are the ones that are so seamless that the guest doesn’t even remember paying
• Operators should meet guests where they are, suggesting that serving guests should be a multi-channel approach, rather than only offering tickets online or only selling them over the phone