Games Growth with Upptic

TikTok ban, Meta performance, Embracer goodbye (and how to adapt)

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In this episode, learn how the TikTok ban stands to impact marketers, content creators, and users in the United States. Plus, get a look at Meta’s Q1 earnings report, what it says about Meta as a performance channel, and challenges and opportunities for marketers. Finally, learn why Embracer Group is splitting into three new entities – and what lessons the games industry can learn from their trial and error.

Takeaways

  • The “TikTok ban” has become law in the United States, raising concerns for marketers and content creators
  • Meta’s Q1 earnings beat expectations, but the stock market reacted negatively due to concerns about AI investments
  • Advertisers should diversify marketing channels and be prepared for changes in performance on platforms like Facebook
  • Embracer Group is splitting into three separate entities – focusing on physical games, indies/AA games, and AAA games

    • Podcast Chapters

    • 00:00 – Opening and introductions
    • 00:42 – The TikTok ban is real, here’s what to do
    • 11:11 – Meta stumbles despite strong Q1 report
    • 20:41 – “Embracer” is dead – important takeaways
    • 30:11 – Closing and sponsor message
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      Games Growth with UppticBy Upptic
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