Jacob Pace, CEO of Flighthouse on how to build your brand using TikTok: Marketing Scoop Podcast by SEMrush

Today we are spotlighting Jacob Pace, CEO of Flighthouse. Flighthouse is the largest media brand on TikTok with more than 23 million followers, generating over one billion views per month. They specialize in teen-friendly programming, like clever memes created in collaboration with chart-toppers such as Billie Eilish and Ariana Grande. Jacob shares how to grow the largest media company on TikTok, what kind of content works best for TikTok, how brands can stay authentic on this platform, and much more. 

Key Topics Discussed:

- How to use TikTok for brands

- How to incorporate music into your TikTok videos as a marketing strategy

- How to use micro-influencers under $10K to make TikToks go viral

- How a Knife brand uses TikTok to attract a new audience

- What time to air TikToks

Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher

Links:

• Cutco, https://www.cutco.com/
• "The Knife Life" TikTok, https://www.tiktok.com/@theknifelife
• Spin Scooters, https://www.spin.app/
• Spin Scooters TikTok, https://www.tiktok.com/@ridespin
• Sunday Best Song, https://www.tiktok.com/music/Sunday-Best-6763743203037301509

Guest, Jacob Pace, CEO of Flighthouse

• https://www.linkedin.com/in/jacobpace/
• Flighthouse - https://www.flight.house/
• Flighthouse TikTok - https://www.tiktok.com/@flighthouse
• Flighthouse YouTube - https://www.youtube.com/channel/UCYQyOtL6oMU8ScXA2mjYAYw
• Flighthouse TikToks on YouTube - https://www.youtube.com/channel/UCL4IdfbWMWMByRCKry6mh6g

Host, Espree Devora

https://twitter.com/espreedevora

https://www.linkedin.com/in/espree

Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.

Credits:

Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound