Sam and Joel discuss what 2022 will look like on TikTok and why it's more important than ever for brands to utilize the app.  The duo also takes a deep dive into four brand-new editing features within TikTok to help brands and creators make great content. 

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Sam and Joel discuss some of the newest and coolest TikTok Ad Features.  The duo explains how businesses can incorporate these new ad features into their own campaigns and the value behind them.

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Sam and Joel discuss vital secrets for improving TikTok video performance. The duo speaks on getting over the hump of creating content and ideas to help creators and businesses succeed. 

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Sam and Joel discuss ways that local businesses and local creators can utilize TkTok to grow their brands and followings. The duo discusses the importance of city targeting within TikTok ads and why there has never been a better opportunity for local businesses to take advantage of the TikTok ad platform. 

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Sam and Joel discuss different tips for getting holiday campaigns ready for TikTok. The duo discusses why it's important to have a plan for the holidays, best practices for launching holiday ad campaigns, and goes over some mind-blowing holiday statistics. At the end of this episode, you should be fully prepped for this Holiday season! 

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In this episode, Sam and Joel sit down with Kyle Kaplanis, founder of PRJT Z TALENT, a Talent Management Company that specializes in working with TikTok Creators. Kyle discusses the importance of working with TikTok creators, best practices for reaching out to influencers, and how brands can best leverage influencers for growth. Kyle shares success stories from Spencer X, Natalie Rose, and other influencers he's worked with over the years. This is a great listen for businesses and brands looking to create influencer strategies on TikTok and for influencers looking to work with brands. 

Kyle Kaplanis Contact info:

Website: Prjtztalent.com

IG: Instagram.com/kyle_kaplanis

Podcast: Biztok.co

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Sam and Joel discuss different strategies for creating organic TikTok content. Some of their suggestions include creating your own content, working with influencers, working with an agency, and letting a trusted employee become the face of your TikTok. The duo also discusses examples of brands that are succeeding organically on TikTok and what makes them stand out

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Sam and Joel discuss tips to improve ads and organic TikToks. Some of these TikTok tips include using sound in ads, engaging the audiences in the first three seconds, and taking advantage of working with influencers to help create content. The duo also shares specific examples for these different tricks and uses real data to back up their suggestions. By the end of the episode, you'll learn small and big tricks that will surely help your organic and paid TikTok strategy. 

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Sam and Joel discuss the new TikTok Shopify integration and how it can help e-commerce brands be successful on TikTok. The duo explains how to set up the integration with Shopify stores, the benefits of having an e-comm store directly on TikTok, and some examples of how businesses can use this new feature. At the end of the episode, Sam shares two additional TikTok ad integration tools for developing creative, Vimeo and Canva. 

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Sam and Joel discuss an exciting new and unreleased type of ad targeting on TikTok, Hashtag Targeting. The duo explains how this new targeting can be utilized to help brands grow and reach new audiences. The hosts also explain the existing types of ad targeting on TikTok. 

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