In this episode, Travis sits down with "Ya Boi Tucker" a ridiculous persona created by Senior Brand Marketing Manager, Todd Clouser, from Refine Labs.

Together Travis and Todd explore how Todd creates video content for Refine Labs to build an audience and brand awareness for the explosive marketing agency.

Todd explains how he creates his TikToks, what goes into the overarching strategy, and how to make it a genuine channel for audience growth.