Discover how TikTok is revolutionizing cultural moments in sports, offering a platform for fans to connect and share experiences like never before. This session showcases TikTok's unique approach to sports engagement, transforming the way events like the Olympics are viewed and interacted with globally. With insights from Oliver Lam-Watson and TikTok's marketing leaders, the discussion highlights strategies for leveraging the platform to create vibrant communities and dynamic conversations around sports.

Speakers:

• Oliver Lam-Watson, Paralympian
• Isobel Silas-Umidden, Head of B2B Marketing, Europe, TikTok for Business
• Rob Ryan, Marketing Lead, UK & Nordics, TikTok

Take Aways:

1. TikTok fosters cultural togetherness through sports.
2. It offers a new platform for fans to interact and become part of the action.
3. TikTok's approach has transformed how the Olympics and other events are viewed globally.

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