TikTok has rolled out in-app shopping just as Instagram has shuttered its in-app shopping. What does the path forward look like for commerce and entertainment? And is TikTok better positioned to leverage commerce and content better than Instagram did. 

_____________Merch________

https://113079-2.myshopify.com/discount/burning%2520the%2520bridge%2520to%2520light%2520the%2520way

_____________Follow us elsewhere_____

https://linkpop.com/nickandjene

_____________More from us____________

License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc

Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw

Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY