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When the mood strikes you to rant, you rant. Content is king on streaming, but as the stockpile seems to be evergrowing, curation is going to be the next wave. Borrowing a phrase from the TBOY pod, curation is Queen.
Ryan and I are back at it again. Discussing in no particular order:
TikTok Shop? Let’s talk shop.
We welcome Ryan to the show to discuss, among other things, how to leverage IP across business verticals, i.e. having “real” pod-racing offered on ESPN’s upcoming foray into sports betting.
Bibliography:
For only $99.99 I too will give you the secrets to making 8 figures with drop shipping, while only working 5 minutes a day!
https://113079-2.myshopify.com/
Looking for an agency?
https://www.mixologymktg.com/
Biz dev? https://www.hcendeavors.com/
On the surface, the product made around Mickey's 90th Celebration and Barbie look very similar. Let's dive into how one went so well, and the other went less than.
Let's dive into the licensing and promotional partnerships around movie premiers!
We have been off for a while due to life!
But we are back and we co-founded a startup!
We also press play on a marketing conversation we had last week in the car that we thought you would all enjoy!
General description boilerplate:
Merch for the Startup
https://113079-2.myshopify.com/
Follow our journey as we #buildinpublic
https://linkpop.com/feathertechnologies
Marketing?
https://linkpop.com/nickandjene
TikTok has rolled out in-app shopping just as Instagram has shuttered its in-app shopping. What does the path forward look like for commerce and entertainment? And is TikTok better positioned to leverage commerce and content better than Instagram did.
_____________Merch________
https://113079-2.myshopify.com/discount/burning%2520the%2520bridge%2520to%2520light%2520the%2520way
_____________Follow us elsewhere_____
https://linkpop.com/nickandjene
_____________More from us____________
License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc
Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw
Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY
From the publisher's feed