With rapid innovation raising the bar for customer expectations in the B2C world, the pressure is on for the B2B world. After all, businesses are run by humans too! Till Oberhummer, Head of Sales and Business Development Central Europe at Convera, has a particular expertise in helping B2B companies learn from the innovation in the B2C space, and in this podcast he talks about how to stay ahead of the curve without simply jumping on every trend that comes along.

Hosted by Alex Lawrence. This podcast is a partnership between Converge, a new podcast by Convera, and Tigerhall.

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