TILvids

Can't find your business when folk search locally? That's because Google Business listings get pride of place in search results, way above normal websites. This video sorts you out with a walkthrough of setting up and optimising your Google Business profile, so local customers can actually find you.

Prefer to read at your own pace? Click here to read my guide (7-minute read).

I'll show you exactly why these listings appear before most websites (with real examples), then walk you through the whole setup process - from verification to getting your photos sorted, managing reviews, and all the bits that actually make a difference. Really useful if you're a local business that needs to show up when people search for your services nearby. It takes about 15 minutes to watch, could transform your local visibility.

Set up your free listing at Google Business Profile to appear in local searches and on Google Maps.

If you'd like help setting up and optimising your Google Business listing for maximum local visibility, contact me.

Want to find out where your competitors get their backlinks from? Really handy Google tricks in this video that most folk don't know about. I'll show you how to use quote searches and the minus operator to uncover every website that links to your competitors - very useful for finding easy wins like directories you can sign up for straight away.

Rather read a comprehensive guide on finding quality backlinks? Click here to read it (12-minute read).

Also covers how to get around Google's personalised results that hide what you're really after, plus some clever ways to audit any website and find content gaps. It takes you from basic searches to competitive research in about 10 minutes. If you're sick of wondering how competitors rank better than you, this'll give you the tools to figure it out yourself.

If you'd like help conducting competitive research and implementing advanced SEO strategies for your business, contact me.

Fed up with ads everywhere and cookie popups on every website? This video shows you four quick browser tweaks that'll save you loads of time. I'll walk you through installing Ublock Origin to block ads (makes sites load way faster, especially on older computers), and "I Still Don't Care About Cookies" to automatically dismiss those annoying GDPR banners.

Also covers smart bookmarking tricks like saving login pages directly instead of homepages, and why you should use a password manager like Bitwarden (free and open source). It takes about 10 minutes to set all this up, but it'll save you hours every week. It works best with Firefox, which isn't constantly trying to make your life worse like Chrome does.

Get uBlock Origin for blocking ads, "I Still Don't Care About Cookies" for dismissing cookie popups, Bitwarden for password management, and Firefox for a better browsing experience.

If you'd like help optimising your digital tools and workflows for maximum productivity, contact me.

Everyone talks about backlinks, but what about the links you control on your own website? This video shows you how to use internal and external links properly - like linking at the exact moment someone's interested in something, not making them hunt through menus. Also covers why linking to competitors can actually help your business (sounds daft but it builds trust).

Then I'll show you Dr. Link Check, a free tool that finds all your broken links automatically. Nothing makes you look more amateur than sending folk to dead pages. It takes minutes to run, shows you exactly what needs fixing. Really useful if you want visitors to actually explore your site instead of bouncing after one page.

Use Dr. Link Check to scan your website for broken links - it's free for smaller sites and shows you exactly what needs fixing.

If you'd like help developing a strategic linking strategy for your website that builds trust and drives conversions, contact me.

Missing out on customers from nearby towns because they can't find you when they search locally? This video walks through creating location pages using a real example - a Prestwich gym targeting folk in Whitefield. It shows you exactly how to research and write pages that actually work.

Rather read about this in detail? Click here to read my guide (8-minute read).

I've got 9 questions you need to answer about each area you want to target - stuff like transport links, local competition, what makes you different. Then I show you how to turn that research into a page that's genuinely useful, not just "we also serve X area" rubbish. One good location page a month beats ten copy-paste jobs. It works for any business where people will travel a bit for your service.

If you'd like help creating location-specific content that attracts customers from your entire service area, contact me.

Got too many browser tabs open? Sick of logging in and out of different business accounts all day? Ferdium puts all your web apps - Facebook, Instagram, Google Analytics, whatever - into one tidy window. Really handy for managing multiple social media accounts without the faff.

I'll show you how to set it up, add all your services, and configure it so you don't drain your battery. Also covers adding custom websites like your admin panels or Google Search Console. The main benefit is you stay logged into everything, see all notifications at a glance, and Facebook can't track you around the rest of the internet. It takes about 10 minutes to set up, saves you ages every day.

Download Ferdium - the free, open-source app for managing all your web services and social media accounts in one place.

If you'd like help setting up efficient digital workflows and productivity systems for your business, contact me.

Most business websites have a skewed "waffle to useful content" ratio - especially in the age of AI, which makes it really easy to generate paragraphs of text. This video uses a fictional example from a building company to explain how you can use less words to convey more information and make your site more valuable to its visitors.

Prefer a comprehensive guide on writing effective service pages? Click here to read it (9-minute read).

It'll show you how to replace 200 words of AI-generated fluff with 20 words that actually matter - information that visitors actually want. It takes 10 minutes to watch, could transform how you write website content.

If you'd like help writing concise, effective website content that converts visitors into customers, contact me.

Want to track your Google rankings like the pros but don't fancy paying £50-200 a month for it? This video shows you how to set up rank tracking for under two quid a month using SerpBear on Pikapods with ScrapingRobot. It gets you the same data as expensive tools for a fraction of the cost.

I'll walk you through the whole setup - it takes about 20 minutes but once it's running you can track dozens of keywords automatically, see historical data, and actually know if your SEO work's making a difference. Perfect if you're sick of manually checking rankings and getting different results every time. You get 5,000 free searches a month with ScrapingRobot which is loads for most small businesses.

Mentioned Links

Check out SerpBear for open-source rank tracking, PikaPods for simple hosting, and ScrapingRobot for affordable search result scraping.

If you'd like help setting up professional SEO tracking systems or interpreting your ranking data, contact me.

Stop cramming keywords everywhere thinking it'll help you rank - it won't. This video explains how Google actually understands keywords these days (spoiler: they're clever enough to know a pizza recipe page is about making pizza without you saying it 50 times).

Prefer to read about this instead? Click here to read my guide (10-minute read)

I'll show you examples straight from Google's spam policies of what not to do, and why writing naturally works better than forcing keywords where they don't belong. Also covers the difference between someone searching "pizza" (could want anything) versus "pizza in Prestwich" (wants to order now). Really useful if you've been told to "use more keywords" but your content sounds like a robot wrote it.

If you'd like help writing natural content that ranks well without keyword stuffing, contact me.

u can join me at #waffles on irc