#171 Tim Allen is the Chief Growth Officer at MBE CPAs. In other words, he is responsible for bringing in new business.

If you're looking for insight on how to get better getting meetings, building genuine relationships and selling more…then take a few minutes and get this pod in your ears.

Here's what we cover:

Time

Topic

00:00 – 03:10

Intro & Background

03:11 – 07:50

Role of a Chief Growth Officer

07:51 – 12:15

Marketing in CPA Firms: Then vs Now

12:16 – 17:40

Bringing Strategy to MBE

17:41 – 22:50

Building Internal Relationships

22:51 – 28:30

Internal Comms & Knowledge Sharing

28:31 – 34:20

Starting at a New Firm

34:21 – 39:05

Awareness vs Depth of Knowledge

39:06 – 43:50

The Website's Role in Education

43:51 – 55:50

Channels That Drive Results

55:51 – 1:00:50

Campaign Planning Process

1:00:51 – 1:06:45

Managing Expectations

1:06:46 – 1:12:15

AI in Business Development

1:12:16 – 1:16:40

LinkedIn Strategy

1:16:41 – 1:21:30

CPA as Business Consultant

1:22:26 – 1:31:00

Tim's Daily Workflow

1:31:01 – 1:36:20

Referral Systems & Reporting

1:36:21 – 1:41:45

Passion Project: Rides and Drives

1:41:46 – 1:44:00

Getting Big Interviews

1:44:01 – End

Final Thoughts & Plugs

Get in touch with Tim here: https://www.linkedin.com/in/allentimothy/

Or at Rides and Drives: https://ridesanddrives.com/

Connect with Pat here: [email protected]

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.