What does it take to build a company someone else wants to buy?

In this episode of MATCHplay, Thad Miller sits down with Tim Donnar, founder of Reindeer Logistics, to talk about entrepreneurship, long-term business building, and the moment every founder eventually faces — deciding whether it's time to sell.

Tim started Reindeer Logistics in 1997 from his basement after working in the moving industry with Mayflower. What began as a small third-party logistics service grew into a company with more than 90 employees and a strong reputation across the industry.

After nearly two decades of steady growth, private equity firms began approaching Tim with acquisition offers. He turned down several before ultimately deciding the timing and partnership were right to sell in 2016.

Today, Tim serves on the board and watches the company continue into its next chapter. This conversation explores what founders should focus on if they want to build a business with real long-term value — and how to recognize the moment when it's time to let the company move forward without you.

In this episode, we discuss: • Starting a logistics company from a basement in 1997 • Identifying opportunity in the moving and relocation industry • Building reputation, relationships, and operational strength • Growing Reindeer Logistics to more than 90 employees • The first time a private equity firm approached to buy the company • Why Tim turned down multiple acquisition offers • How founders evaluate when the right deal finally appears • What it feels like to sell the company you built • The transition from founder to board member • What makes a company attractive to buyers • Advice for entrepreneurs hoping to build a sellable business

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