This week on Trades Talk, Justin White sits down with Tim Hendricks, a 40 plus year California landscape industry veteran who built his chops at Valley Crest, Cagwin & Dorward, BrightView, Site One, and is now running high end residential design build on the Peninsula.

Tim walks through the lessons he absorbed from his mentor Roger Fisk, the three things Cagwin did better than anyone (and most still do not), and the playbook for landing and delivering custom estate projects where the budget is "cost plus" and the materials take six months to arrive from Portugal.

In this episode:

Tim's biggest takeaway is simple. Don't sell yourself short, do not paint yourself into a corner to win a job, and there is the right contractor for every customer (it just might not be you).

If you are running a maintenance company stuck at 5 percent margin, eyeing high end residential, or trying to build the next great landscape company on the West Coast, this one is required listening.

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