The Brand Called You

Tim Peters, Chief Marketing Officer, Guideline

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Tim Peters, Chief Marketing Officer, Guideline
  • Tim is the CMO of Guideline
  • He’s an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers. 
    • Podcast
    Overview

    Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable insights for marketing strategy, competitive analysis, and campaign optimization across different business stages.

    00:35- About Tim Peters
    • Tim is the CMO of Guideline
    • He’s an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers. 
      • 09:50- How does marketing strategy differ between public companies and startups?
      • Startups focus on finding product–market fit, experimenting with channels, and stretching limited resources, often requiring marketers to wear multiple hats.
      • Public companies prioritize protecting market share, managing brand reputation, and driving steady, incremental growth with specialized teams.
      • Key difference lies in agility vs. scale—startups emphasize scrappy experimentation, while public firms focus on defense, stability, and global strategy.
        • 19:39- What role does storytelling play in modern performance driven marketing strategies?
        • Stories resonate emotionally, making brands more relatable and authentic.
        • Storytelling helps capture attention, earn media coverage, and build loyal communities.
        • Documenting the journey and sharing narratives differentiates brands and cuts through the noise.

          • RESOURCES:

          Learn more about Tim Peters: LinkedIn

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          Profile
          • Tim is the CMO of Guideline.
          • He’s an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers.

            • The post Tim Peters, Chief Marketing Officer, Guideline first appeared on TBCY.

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