In this episode, hosts Jason and Seth sit down with Tim Watts, VP of Sales at Rough Country, to explore his impressive career in the automotive industry. Tim shares how his passion for cars began with family projects and evolved into a successful career spanning decades. We discuss key industry changes, challenges in adapting to new technologies like electric vehicles, and the evolution of automotive manufacturing. Tim delves into Rough Country’s unique approach to customer service, their first-to-market mentality, and his involvement with SEMA's councils and boards. Whether you're an automotive enthusiast, a sales professional, or curious about what makes Rough Country a leader, this conversation is packed with insights and inspiration. For more episodes and information, visit https://www.roughcountry.com/podcast 

00:00 - Tim Watts' Background and Early Career

01:24 - Building Passion Through Family Projects

02:08 - Joining Super Lift Suspensions

06:14 - Leaning Into Your Passion

09:15 - Navigating Challenges in the Industry

12:00 - How Tim Got Started In Sales

14:42 - Career Path to Rough Country

18:05 - What Surprised You About Rough Country?

23:01 - First to Market Mentality

25:03 - Experience with SEMA and Board Involvement

32:47 - Rough Country’s Unique Customer Service Approach

37:47 - What Is It Like Being Jason’s boss?

39:52 - Keys To Rough Country’s Success

41:37 - The Importance of Affordability and Value