The Rough Country Podcast

In this episode, hosts Jason and Seth sit down with Tim Watts, VP of Sales at Rough Country, to explore his impressive career in the automotive industry. Tim shares how his passion for cars began with family projects and evolved into a successful career spanning decades. We discuss key industry changes, challenges in adapting to new technologies like electric vehicles, and the evolution of automotive manufacturing. Tim delves into Rough Country’s unique approach to customer service, their first-to-market mentality, and his involvement with SEMA's councils and boards. Whether you're an automotive enthusiast, a sales professional, or curious about what makes Rough Country a leader, this conversation is packed with insights and inspiration. For more episodes and information, visit https://www.roughcountry.com/podcast 

00:00 - Tim Watts' Background and Early Career

01:24 - Building Passion Through Family Projects

02:08 - Joining Super Lift Suspensions

06:14 - Leaning Into Your Passion

09:15 - Navigating Challenges in the Industry

12:00 - How Tim Got Started In Sales

14:42 - Career Path to Rough Country

18:05 - What Surprised You About Rough Country?

23:01 - First to Market Mentality

25:03 - Experience with SEMA and Board Involvement

32:47 - Rough Country’s Unique Customer Service Approach

37:47 - What Is It Like Being Jason’s boss?

39:52 - Keys To Rough Country’s Success

41:37 - The Importance of Affordability and Value

Jason and Seth take a reflective look at their experiences from the 2024 event season, sharing highlights from key events attended by the Rough Country duo. They recount memorable moments, from battling cold weather to making meaningful connections with the overland and Jeep communities. They discuss the challenges of balancing content creation, travel logistics, and a growing event list for 2025. With a mix of humor, behind-the-scenes stories, and genuine passion for the off-road community, they explore what makes each event unique, how Rough Country supports its dealer network at events, and their goals for the upcoming year. Tune in for a candid, engaging recap of 2024's adventures and what’s next on the horizon for Rough Country. For more episodes and information, visit https://www.roughcountry.com/podcast 

00:00 - Recap of 2024 Event Season

01:03 - TNT Overlander

04:43 - Moore Expo

07:27 - Bronco Stampede and Jeep Invasion

08:07 - The Vibrant Jeep Invasion Culture and Builds

12:01 - Overland Expo of America

13:38 - Camping vs. Hotels at Overland Events

14:39 - Rendezvous in the Ozarks

15:39 - Wrapping Up the 2024 Season and Looking Ahead

20:16 - SEMA 2025

Jason and Seth dive deep into the latest Rough Country vehicle builds, including a 2019 Toyota 4Runner, 2024 Mercedes-Benz Sprinter Van, and 2024 Toyota Land Cruiser. They discuss the strengths and challenges of each platform, build plans, and how these rigs fit into the Rough Country lineup. Tune in to hear insights, community connections, and exciting plans for 2025 as Rough Country gears up to bring these builds to life!

00:00 - 5th Gen 4Runner vs Land Cruiser LC250

03:37 - First Impressions Of Sprinter Van

07:38 - Community Engagement via Builds

10:45 - Land Cruiser Build Details

14:47 - Sprinter Van Build Details

19:04 - 4Runner Build Details

In Rough Country's debut podcast episode, hosts Jason and Seth introduce themselves, share their journeys within Rough Country, and give a peek into the mission and vision behind the show. Hear how Rough Country evolved from a small team to a major player in the off-road industry, with a passion for innovation and community at its core. Whether you’re an off-road enthusiast, an outdoor lover, or simply curious about the Rough Country lifestyle, this episode lays the groundwork for what you can expect in future discussions about products, adventures, and insider stories. For more episodes and information, visit https://www.roughcountry.com/podcast 

00:00 - Introduction and Podcast Mission

00:27 - Jason's Start at Rough Country

01:49 - Seth's Journey with Rough Country

02:54 - Transition to Full-Time at HQ

04:51 - Building the Brand Together

06:06 - The Evolution of Rough Country's Offerings

07:42 - Balancing Professional and Personal Lives

09:44 - What to Expect from the Podcast

12:22 - Expanding the Brand Message and Connecting with the Community

Rough Country is committed to helping you personalize your vehicle and travel systems for the lifestyle you live on-road and off-road. The RC podcast provides entertainment, education, inspiration, and experiences from the garage, the backcountry, behind the brand, and beyond. Hosts, Jason Birkes & Seth Dortch, talk automotive industry news, community, events, experiences, vehicle builds, products, special guests, and more. For more episodes and information, visit https://www.roughcountry.com/podcast