Most food brands do not die because the product is bad. They die because they scaled too fast, took on too much risk, or jumped into retail before they were ready. In this episode, Armando talks with Omar Attia, founder and CEO of Zero Carb Life, the company behind the highest protein pizza on the market and a line of high protein chips now in 556 Target stores.

Omar spent years at Kraft Foods, Procter & Gamble, and ConAgra before leaving corporate to build his own company. He shares exactly how he did it, what he would tell a first time founder today, and why patenting a process matters more than patenting an idea.

Read more here: https://zerocarblyfe.com/